Income from Nokia smart phones and budget phones the same

The representative of Nokia in China reported that the margin received by the company from sales of low-end phone Nokia 105, which in the local market is worth about $ 26 (sold as the Nokia 1050 costs 162 yuan), almost identical to the one in which the company has sales of Lumia series smartphones . The question was asked Yun Wangu (Jun Wang) the incumbent chief of the development of platforms and technologies (Platform and Technology R & D director) is due to the extremely low cost of new budget models. Journalists interested in how the company intends to compensate for such a low price. However, as it turned out, the sale ultrabudgetary for Nokia phones can be even more profitable than smartphones, as the slight difference in the margin to compensate for higher sales obm simple phones. For the Chinese market sales of smart phones are not currently a priority because more than 60% of all vehicles , including smartphones, priced at less than $ 300. Moreover, the production of smartphones based on operating system Android, the cost of which would be less than $ 50 is difficult, and, therefore, simple phones leave room for maneuver. Especially considering the fact that currently, according Nokia 2,7 billion people do not have any mobile phone. This market remains open and ultrabudgetary phones are the most attractive to him.