6/14/16

Galaxy S7's success based on quality, marketing, early release

SEOUL, -- The Galaxy S7's success, according to industry watchers here on Friday, has been due to the combination of three main factors: decent quality, early release and aggressive marketing.

Since its debut in March, the new flagship smartphones of Samsung Electronics Co. -- the Galaxy S7 and Galaxy S7 Edge -- have become a global hit, if not a sensation.

The combined sales of the two models are estimated to reach 25 million worldwide by the end of June. On Thursday, the South Korean tech giant's share price reached the highest at 1,430,000 won (US$1,230) since April last year.

This undated photo, released by The Associated Press, shows a waterproof test for a Galaxy S7 smartphone. (Yonhap) This undated photo, released by The Associated Press, shows a waterproof test for a Galaxy S7 smartphone. (Yonhap)

Many cite the quality of the product. When it was unveiled at the Mobile World Congress held in Spain in February, some consumers were critical. The Galaxy S7's features are "not that new," they claimed.

Samsung's strategy was to focus on addressing some weak points in the Galaxy S series rather than adding innovative functions.

For instance, the Galaxy S7 has 18 percent increased battery life compared to its S6 predecessor. It also has higher-definition cameras and is water resistant.

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