How startups are succeeding on Google Play - Google I/O 2016

Learn how Google Play helps startups succeed in building innovative, beloved, and prosperous apps and games. Startup founders must balance realizing their big vision with the practical realities of building a new product with limited resources. Starting with a minimum viable product, Google Play offers developers special tools to iterate quickly, experiment on their apps and reach out to users. When the app has reached good product-market fit, it’s time to grow and Play helps you reach a large, global audience and reap the rewards.