SamsungOne is a reflection of the company’s increasing design skills, as seen in the past two Galaxy phones. The font will be “at the heart of Samsung’s new visual language DNA, and provides a typographic foundation for the future.” It wants to provide a cohesive and universal experience when using Samsung’s wide range of products.
A big goal of SamsungOne was to create a font that not only worked on smaller devices, like smartphones and smartwatches, but also on packaging and promotional campaigns. While Samsung is not specific on when or where we’ll first see the font in use, it alludes to mobile phones, TVs, laptops, tablets, microwaves, and ovens.
It appears that the font was not entirely designed in-house by Samsung, but rather with the help of design firm Brody Associates. The company also worked with a number of “specialists” to bring the font to other languages.
In creating the font, Samsung stuck to five typographic principles and characteristics:
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