Samsung says it's putting a cap on preorder stock of its new Galaxy Note 7 phone in Europe, citing "unprecedented" demand for its new mobile.
As preorder sales of the company's 5.7-inch gigantophone go live across the continent, Samsung says stock will be limited -- a move that it says will ensure there are enough phones left to fill shop shelves when the Note 7 gets its general European release on 2 September.
"Market reaction, combined with extremely positive feedback from our carrier and retail partners, indicates that the Note 7 will exceed our original sales forecasts for the region by some distance," said Conor Pierce, Samsung's vice president of IT and mobile for UK and Ireland. "As such, the number of preorder units will be limited due to the unprecedented demand."
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