Our Motion Lighting and Auto Brightness Control are default settings in our TVs. They are designed to save energy for consumers in real-world viewing conditions. Motion Lighting reduces screen brightness when the picture on the screen is in motion. Auto Brightness Control adjusts the brightness of the TV automatically according to the ambient light level to reduce power consumption. Both are part of a range of features we have developed to help reduce the environmental impact of our TV technology.
Our TVs have additional viewing settings for specific user preferences in which Motion Lighting and Automatic Brightness Control are not active by default. Consumers are notified of this.
Our TVs are compliant with U.S. government guidelines and regulations. We are immensely proud of our energy saving technologies, and will continue to innovate further in this area. Samsung is the winner of the ENERGY STAR Partner of the Year award for the last six consecutive years.
To read the Consumer Technology Association’s response, please visit: https://www.cta.tech/News/Press-Releases/2016/September/Tech-Industry-Drives-Energy-Efficiency-in-Consumer.aspx.