9/30/16

Samsung’s Serif TV Blends into the Designers’ Space Across Europe

Launched at the 2015 London Design Festival, Samsung’s Serif TV has since redefined TV design with its unique aesthetic that naturally blends into the living space. Now, a year later, Serif TV continues to impress with its pioneering design conceptualized by renowned French designers Ronan and Erwan Bouroullec.

In fact, the television has consistently made appearances at some of the biggest fashion and design weeks in Europe, where it has been recognized as a meaningful object for the interior, rather than just a TV.

Take a look at some of the Serif TV highlights from the events below.


UK: London Fashion Week S/S 2017

Samsung’s Serif TV was named as the official TV for London Fashion Week Spring/Summer 2017. The television was positioned as an interior accessory in the Press & Buyers’ Lounge and was used to livestream the event’s top fashion shows.

Jenico Preston, Commercial Director of the British Fashion Council, noted that, “The Samsung Serif TV represents the best of design, trend and technology and has what it takes to do justice to the color and creativity of the world’s most inspiring designers.”

An exhibit at London Fashion Week showcased how the Serif TV acts as a piece of furniture rather than a technology product, and blends seamlessly into any living environment.

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Belgium: Brussels Design September

Serif TV was also the focus of a series of exhibitions, events and lectures at Brussels Design September, the festival and meeting place for Belgian and international designers and design enthusiasts.

It was featured at the entrance of the Brussels Design Market, the biggest vintage design market in Europe, and was displayed at Vitrapoint, a Belgian furniture showroom. The Commerce Design Awards, a ceremony that recognizes well-designed, Brussels-based retail spaces, was also presented on the Serif TV at Château d’Eau.

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Denmark: CHART Art Fair and HAY House

CHART Art Fair, the leading Nordic contemporary art fair and the first in Denmark to focus exclusively on contemporary art, was held in Copenhagen from August 26 to 28.

Here, Danish contemporary furniture and accessory brand HAY, in collaboration with Samsung Electronics, held a special Mini Market that featured a series of exclusive products designed and interpreted by selected CHART artists. Among them, Serif TV was a focal point. The TV was integrated into the Mini Market as an art installation, and featured artwork by Douglas Coupland.

The Serif TV was also introduced to the public at HAY House design store in Copenhagen.

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France: Paris Design Week and Maison&Objet

From September 3 to 10, Serif TV was featured at Paris Design Week, a city-wide expo that brings together 3,200 brands to promote first-rate design. The booth was designed in collaboration with the Bouroullec brothers, and highlighted the features of Serif TV, including its unique user interface and bold, colorful frame that allows for greater interaction with other objects.

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Serif TV was also a show-stealing product at Maison&Objet, the major French trade fair for professionals dedicated to lifestyle, decoration and design. Over 30 Serif TVs were exhibited throughout Maison&Objet’s exhibition hall, from the promotion area to the café and designer’s studio, demonstrating how it fits a wide variety of lifestyles.

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Samsung’s continued collaborations with leading design brands, events and artists reflect the company’s commitment to pioneering design while offering customers the very best in innovative technology.

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