[Beyond Viewing] ② From Inception to Rollout – How The Terrace was Born

 In recent times more and more users have been required to watch sports events and movies from their homes, instead of going out to watch them. Along with this shift, the home has become increasingly prominent as an entertainment space.

In light of this, Samsung Electronics has introduced The Terrace, a TV that is designed for use in outdoor living spaces. To talk about how The Terrace was brought from the planning stage to the development stage, and then on to being rolled out, Samsung Newsroom met with the product experts who were responsible for bringing The Terrace to fruition.

Below, Samsung Newsroom talks to Giuk Ted Lee (Marketing), BeomEun Kim (Product Planning), Dongoh Kim (Mechanics R&D), Juyong Kim and, Seunghun Lee (Enterprise R&D), to hear exactly what went in to realizing premier outdoor viewing with The Terrace.

Taking the Viewing Environment Outdoors

Research conducted by Samsung Electronics has shown that around 50 percent of American households have an outdoor living space such as a terrace or yard. What’s more, across a range of territories, the habit of watching sports and movies outdoors has been becoming more popular.

https://news.samsung.com/global/beyond-viewing-2-from-inception-to-rollout-how-the-terrace-was-born