Nokia to group its target markets into two mega distribution areas, say market sources

Nokia plans to initiate a shake-up of its corporate structure by grouping its market segments into two large areas – Distribution East and Distribution West – instead of the current six markets. The plans are to come into effect starting January 1, 2008, according to market sources familiar with the project.

Colin Giles, incumbent present for Greater China Nokia, will be assigned to head Distribution East, whereas Timo Toikkanen, current senior vice president for the Middle East and Africa, will become the head of Distribution West, the sources indicated.

Also including the shake-up Nokia will restructure its corporate branches into three major divisions – devices, software/services and markets – instead of current four branches covering mobile phones, multimedia, enterprise solutions and telecommunications, the source noted.

Anssi Vanjoki, Nokia executive vice president and general manager of multimedia, is expected to take up the reins of the new markets division, according to a Chinese-language Commercial Times report.

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