The BMW mobile phone

We have the Porsche phone, Bentley phone, the Jaguar phone and now we have the BMW phone. I don't understand why they bother making these phones...does anyone actually buy them? The phone resembles a BMW and doesn't even look like a phone when placed with the phone side down. Here are some specs:

- 900/1800 networks
- 2.2 inch 260k QVGA touchscreen
- 1.3 mega pixel camera
- microSD support
- bass speaker
- measures 11.7x4.7x2.7 cm
- weighs 79 grams

The phone also comes with a high capacity 2000 mAh battery. The phone is made by CECT and is named Car760. It looks alright...better than those other car branded phones. It costs around 130$ US.