Mobile-review talks about the iPhone
Mobile-review have posted an interesting article about the iPhone. The impression I got was that they weren't that impressed by the phone and classifies it as a fashion device and nothing else. Here is the final conclusion.
Fashion and nothing else
What characterizes all fashion-savvy solutions? A good, recognized brand (the iPhone has it), quaint design (in stock), top-notch materials (got’em), relatively hefty price tag (obviously). Meanwhile, the maker can provide only the core functionality with no bells and whistles – fashion-conscious users put it very low on their lists, they rather need a thing grabbing everyone’s eyes and displaying their status. The success of the Nokia 8800 and all of its variations results from the abovementioned factors.
So, the iPhone is a real fashion phone? Exactly, it is the only class it belongs to.
This means the iPhone’s direct rival can by, say, the LG Prada. By the way, these two solutions are very resembling philosophy-wise and in the sense of some technologies used.
Finally, we have figured out what kind of phone it is, and come to realize that it is neither an enterprise solution nor a multimedia-heavy device. Apple has made a bold move by shutting itself away from the segment of premium MP3-players, which have already become its signature, and slipped into the lower price-bracket. Its top of the line solutions are replaced by the iPhone, which can be dragged along as a second or even third phone, allowing you to brag about your status and lots of cash. That’s why there are no price cuts for the phone, which would’ve made it too affordable (even more than it is today, which wasn’t on Apple’s to-do list).
The hype around the product lets it reach the main goal – make its owner the talk of the town for some time. This is what characterizes every fashion-savvy solution.
The path they have picked is quite good, especially for the US market, where it will be rivaled only by Nokia, which is relatively weak on this market. That is, there no competition with the fashion-savvy Nokia 8800 in its American iteration, while the Nokia N95’s sells well, but nothing outstanding about it. With an army of the iPod owners behind its back and player replacement dates on the near-horizon for many users, the company has made all the right moves and offered a product that made the market go crazy. However the figures they give us are a tad shady, since about 25 percent of all sales were generated by profiteers, who wanted to gain something from the fuss around the iPhone. Well, they failed. But that’s what we are going to focus on in the articles to come.
Fashion and nothing else
What characterizes all fashion-savvy solutions? A good, recognized brand (the iPhone has it), quaint design (in stock), top-notch materials (got’em), relatively hefty price tag (obviously). Meanwhile, the maker can provide only the core functionality with no bells and whistles – fashion-conscious users put it very low on their lists, they rather need a thing grabbing everyone’s eyes and displaying their status. The success of the Nokia 8800 and all of its variations results from the abovementioned factors.
So, the iPhone is a real fashion phone? Exactly, it is the only class it belongs to.
This means the iPhone’s direct rival can by, say, the LG Prada. By the way, these two solutions are very resembling philosophy-wise and in the sense of some technologies used.
Finally, we have figured out what kind of phone it is, and come to realize that it is neither an enterprise solution nor a multimedia-heavy device. Apple has made a bold move by shutting itself away from the segment of premium MP3-players, which have already become its signature, and slipped into the lower price-bracket. Its top of the line solutions are replaced by the iPhone, which can be dragged along as a second or even third phone, allowing you to brag about your status and lots of cash. That’s why there are no price cuts for the phone, which would’ve made it too affordable (even more than it is today, which wasn’t on Apple’s to-do list).
The hype around the product lets it reach the main goal – make its owner the talk of the town for some time. This is what characterizes every fashion-savvy solution.
The path they have picked is quite good, especially for the US market, where it will be rivaled only by Nokia, which is relatively weak on this market. That is, there no competition with the fashion-savvy Nokia 8800 in its American iteration, while the Nokia N95’s sells well, but nothing outstanding about it. With an army of the iPod owners behind its back and player replacement dates on the near-horizon for many users, the company has made all the right moves and offered a product that made the market go crazy. However the figures they give us are a tad shady, since about 25 percent of all sales were generated by profiteers, who wanted to gain something from the fuss around the iPhone. Well, they failed. But that’s what we are going to focus on in the articles to come.
Posts
No comments: