Sony Ericsson at UIQ Developer Fast Track events

Sony Ericsson is joining UIQ Technology’s Developer Fast Track events on 15-16 May in Boston, USA and on 19-20 May in San Francisco, USA to speak about mobile software trends and getting applications preloaded.

Sony Ericsson sessions: keynote and commercial track
Mikael Nerde, Director of Sony Ericsson Application Acquisition and Content Planning, is sharing his thoughts on mobile convergence and mobile software trends during his keynote and discussing the hot topic of getting applications preloaded in his commercial track session:

Keynote
UIQ Business and Fun!
Day 1, 9.30-9.50

Commerical track session
Catching the Eye: getting the attention of device manufacturers
Day 1, 16.15-17.00

Mikael Nerde has been with Sony Ericsson since its inception in October 2001 and heads up the global application acquisition team with the aim to license world class applications for all mobile phones categories from selected providers. As director of Content Planning, Mikael’s key areas of responsibility include developing the strategy and framework for all pre-loaded content across the Sony Ericsson portfolio.


Mikael Nerde, Director of Sony Ericsson Application Acquisition and Content Planning.

About UIQ Developer Fast Track in the USA
The UIQ Developer Fast Track events provide mobile application developers with both technical and commercial information. Developers can learn about the compelling business cases to be made targeting UIQ 3 and get a deeper technical knowledge about concepts behind the UIQ architecture.

The UIQ Developer Fast Track is held in two US locations:

May 15-16, 2008 in Boston, Massachusetts
May 19-20, 2008 in San Francisco, California

Both events feature two tracks: technical and commercial. This allows delegates to understand the business case and to get a rounded view of the UIQ software platform. Registration information, including the agenda for both events, can be found here>>