Samsung Soul Introduces its Derivation in Bar Form Factor

SEOUL, KOREA – May 30, 2008 – Samsung Electronics Co., Ltd, a leading mobile phone provider, announced the launch of Soulb, “Sprit of Ultra” (Soul) in bar form factor. By containing all the merits of Soul DNA, Soulb outstands from all of the other bar type handsets available in market today, setting a brand new standard for bar handset category.

Continuing the legacy of Soul, Soulb captures the eyes of the viewer at once with its astonishing state-of-the-art design. Just as Soul, Soulb is fully covered in an elegant metallic body which is softly brushed with hairline pattern. Soulb‘s trim graceful outline with mere 9.9mm thickness undoubtedly resembles the sleek silhouette of Soul. Just as its precedent, Soulb once again amazes the viewer with its utterly splendid yet minimalistic design.

Available in five luscious colors, Soul Grey, Platinum Silver, Metallic Black, Soul Pink and Amethyst Violet, Soulb will satisfy even the most unappeasable style-conscious users’ needs.

Soulb is not only beautiful to stare at from the outside, but it is also fully equipped with attractive up-to-date features inside. An embedded 3-megapixel camera with Power LED, office document viewer and editor, full speed internet browser and Bluetooth v.2.0 will fully support convenience users need without compromising style.

Quality entertainment features such as music player, video editor and recorder and FM radio with RDS are also embedded within Soulb. 1GB internal memory and microSD slot provides sufficient space for users to store all the music and pictures they love.

“Soulb is an important stepping stone for Samsung.” said Geesung Choi, President of Samsung’s Telecom Business. “Soulb proves the world that Samsung is not only a predominant leader in selective form factors, but that it continuously seeks after becoming the leader in all variety of form factors, including slider, clamshell and bar.” he continued.

Soulb will first become available in Germany early June. It will then continue the Soul legend in numerous other countries and regions, including Europe, Middle East, Africa, Asia (China), Southwest Asia, Southeast Asia, and South America.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.