Lg will let out more than cheap telephones

General director lg stated that the company changed strategy of development in 2009. According to him, it is planned to pay greater attention to the segment of budgetary telephones. Lg will let out more than cheap apparatuses by cost $100-$150, oriented, in essence, for the developing markets. But for a reduction in the cost of its devices company intends to enlarge the channels of [autsorsinga]. It remains to hope that with reduction in the price the functionality of telephones lg will be preserved at the optimum level.

Now the majority of models lg - either high-level communicators or the telephones of the class of luxes. At the same time, [portfolio] of simple models for the developing markets in lg sufficiently limited. But indeed at the given moment - this is one of the most rapidly-growing segments of mobile market. The advantage of budgetary telephones in the fact that they can be radiated by very large-quantity printing, that will prove to be advantageous for the producer, in spite of their low cost with retail sales. Apparently, lg this understands and he does not want to miss this possibility; therefore it decided to correct its strategy for the following year.