For 16th Consecutive Quarter, Verizon Wireless Leads Wireless Industry In Customer Loyalty

BASKING RIDGE, NJ — For the 16th consecutive quarter, Verizon Wireless led the wireless industry in customer loyalty according to data released by the nation’s largest wireless carriers over the past three weeks. Verizon Wireless, the leading wireless company with the most reliable wireless voice and data network, reported the lowest customer churn (turnover) in the third quarter of 2008.

The churn rate represents the percentage of customers who leave their carrier in a month and is an important measure of customer loyalty. Third quarter financial performance announcements – the latest was released today – included the following customer churn rates (for postpaid and prepay customers):

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.3%
1.7%
N/A
2.4%

Postpaid Customers
1.0%
1.2%
2.15%*
3.0%

Verizon Wireless is committed to delivering outstanding customer satisfaction. Verizon Wireless operates the nation’s most reliable wireless network and the largest and most reliable 3G network, backed by its award-winning customer service – online, over the phone and in-person. In addition, the company has invested more than $48 billion since it was formed – $5.5 billion on average every year – to increase the coverage and capacity of its national network and to add new services. In 2007, Verizon Wireless invested $6.5 billion.

For more information, visit www.verizonwireless.com.

* Reported as “just under 2.15%.”