Samsung takes top spot in US mobile handset market for first time
According to the latest research from Strategy Analytics, mobile handset shipments in the United States defied the economic gloom and grew 6% annually, to reach 47 million units during the third quarter of 2008.
Samsung outperformed its competitors, making it the market leader in the US for the first time.
Neil Mawston, director at Strategy Analytics, said, "Despite the financial crisis, mobile phone shipments in the United States reached 47.4 million units during the third quarter, up 6.2 percent from 44.6 million during the same period one year earlier. Attractive bundling schemes from operators, healthy subsidies and aggressive pre-stocking by distributors ahead of the holiday season helped to lift volumes."
Bonny Joy, senior analyst at Strategy Analytics, added, "Samsung had a strong quarter. Samsung registered 22.4% market share in the US during the third quarter, enabling it to reach first position for the first time in its history. Samsung's growing retail presence and an attractive handset portfolio for each of the big four operators proved crucial in grabbing the prestigious title of the number one vendor in the world's single largest handset market."
Among the highlights for other vendors, Research in Motion (RIM) maintained a double-digit market share for the second straight quarter. Its balanced portfolio of enterprise and consumer devices is seeing solid demand. Apple reached 6th position in the US during the quarter, as AT&T subsidized the iPhone heavily down to lower retail price-points, driving a spike in demand.
Samsung outperformed its competitors, making it the market leader in the US for the first time.
Neil Mawston, director at Strategy Analytics, said, "Despite the financial crisis, mobile phone shipments in the United States reached 47.4 million units during the third quarter, up 6.2 percent from 44.6 million during the same period one year earlier. Attractive bundling schemes from operators, healthy subsidies and aggressive pre-stocking by distributors ahead of the holiday season helped to lift volumes."
Bonny Joy, senior analyst at Strategy Analytics, added, "Samsung had a strong quarter. Samsung registered 22.4% market share in the US during the third quarter, enabling it to reach first position for the first time in its history. Samsung's growing retail presence and an attractive handset portfolio for each of the big four operators proved crucial in grabbing the prestigious title of the number one vendor in the world's single largest handset market."
Among the highlights for other vendors, Research in Motion (RIM) maintained a double-digit market share for the second straight quarter. Its balanced portfolio of enterprise and consumer devices is seeing solid demand. Apple reached 6th position in the US during the quarter, as AT&T subsidized the iPhone heavily down to lower retail price-points, driving a spike in demand.
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