Sony Ericsson will sponsor the MTV Europe Music Awards

A few days ago, started the movement Sony Ericsson FanWalk - the main event in the global campaign Sony Ericsson. During the experiment, hundreds of the most dedicated music lovers will leave for a foot trip from London to Liverpool to visit the MTV EMA 2008. Sony Ericsson FanWalk - this is the first event of its kind. His training has taken more than one month. Organizers tried to make maximum use of all opportunities provided under the sponsorship of MTV EMA. Members of the team Sony Ericsson EMEA has become a challenging task of coordinating the work of missions in 19 markets, to create unusual and multifaceted campaign.

Comments Katarina Ridzhstenbil (Catharina Rijstenbil), a regional manager of Sony Ericsson Marketing and PR in Western Europe: «The campaign has a lot of components, and its organization demanded the utmost effort of our entire team. Sony Ericsson FanWalk gives us a truly unique opportunity to communicate with our customers and invite them to an unforgettable and unique musical journey ».

During the trip participants FanWalker will keep a diary of their Internet blogs using music phone Sony Ericsson W595, W760 and W350; on the site www.fanwalk.tv also will lay videos, records of travel. Thousands of fans will be able to watch these daily web reports.