Imation raises the prices of products

In anticipation of the Christmas holidays, many companies announce discounts on their products so that as the grade drop in sales in the crisis. But in every rule there are exceptions. For example, Imation Europe has announced price increases for products of magnetic and optical categories. It explains the producer, rising prices due to the significant appreciation of production and materials over the past few months, in addition to public expenditure and cost of transportation.

Brian Plammer (Brian Plummer), Vice-President of Imation Europe, said that Imation is constantly working on improving the sales process and interaction with customers, implementing projects to reduce costs and implementing economic policies of production, to keep the cost of products at the lowest possible level while maintaining the highest quality.

As a result, the first in January 2009 prices will be increased by optical, magnetic and VHS products: Optical went up by 10 - 15%, magnetic - by 10% and VHS - 15%.