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LG Dare(TM) Receives Multiple Accolades as One of the Best Cell Phones

Award-Winning, Stylish Mobile Phone Offers Advanced Photo, Touch and Music Technology

SAN DIEGO, -- In the competitive market of mobile phones, style, technology and functionality differentiate one handset from another. LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) offers many award-winning phones, although one model has emerged as a favorite among many editors and publications -- the LG Dare(TM). This touch screen phone, offering superior photo and video capabilities, along with advanced music functions, is a sleek and stylish mobile handset that continues to receive accolades for its impressive technology.

Titled as one of the 'Best Cell Phones of 2008' and 'Editor's Choice', in addition to receiving industry achievement and innovation awards, the LG Dare has been recognized multiple times, including:

PC Magazine: Editor's Choice Award and Best of 2008 (http://www.pcmag.com/article2/0,2817,2324617,00.asp)
CNET: Best Cell Phones of 2008 (http://reviews.cnet.com/4321-6454_7-6646313.html)
3G CDMA: Industry Achievement Award (http://www.cdg.org/news/events/awards/awards.asp)
CES: 2009 Innovation Award (http://www.cesweb.org/awards/innovations/2009honorees.asp?category=905107)

The LG Dare has also been recognized by consumer magazines that report on leading cell phones and products for 2008, as well as holiday gift guides, as having one of the most versatile touch screens, as being feature rich, and as a terrific buy.

The stylish LG Dare is complete with advanced functions, including:

-- Superior picture and video capability - The LG Dare has a 3.2
megapixel camera/camcorder with a Schneider-Kreuznach lens and LED
flash, supported by advanced setting and editing options. The 3.2
megapixel camera/camcorder offers increased resolution and the lens
provides for optimal picture quality. SmartPic Technology and manual
ISO adjustment are built into the LG Dare, helping to improve image
quality. A panoramic function that captures three different images
provides a tool to help align images, creating more seamless panoramic
photos. Face detection is another of the advanced photo features,
offering technology that automatically detects a face when taking a
picture for a more focused shot.

The advanced video recording records speeds up to 120 frames per second
for slow video playback. The video player supports WMV, MP4, 3GP
and 3G2 formats. The LED flash can be set to remain on during video
recording to capture video when the environment is dark. Images and
video can be uploaded to the Internet using the HTML web browsing
functions, offering easy-to-use functions for creating user-generated
content on the Internet.

-- Handwriting recognition and touch screen - The LG Dare offers
handwriting recognition for users who wish to add written text to their
images or prefer inputting data using the tip of their finger as
a stylus. The 3" touch screen recognizes touch more intuitively and
has tactile feedback for advanced touch screen functionality, compared
to competitive touch screen phones. With a built-in accelerometer, the
phone can be turned horizontally in text messaging mode to reveal a full
virtual QWERTY keyboard. The accelerometer also compliments the photo
and HTML web browsing functions, allowing for a larger landscape view,
which can be navigated using the touch technology.

-- Advanced music capability - The LG Dare has advanced music technology
with a preset sound effect equalizer, the ability to create and manage
playlists, a music only mode, a customizable music library to organize
music by artist, genre or album, and a multitask function, which offers
the ability to hide the music player when sending messages, editing
contacts and more. Users can access Verizon's Rhapsody through the High
Speed EVDO connection or upload music onto the phone using the USB cord
provided as part of the charging mechanism. A microSD card can be used to
store up to 8GB of music.

The LG Dare is available through Verizon Wireless for $129.99 after a $50 mail-in rebate with a new two-year customer agreement. For more information, please visit LG Mobile Phones website at http://www.lgmobilephones.com/phone.aspx?id=8712 or www.verizonwireless.com.

About LG Electronics Inc.

LG Electronics Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG comprises four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgmobilephones.com.

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