Olympus renames its series of digital cameras μ SW in μ TOUGH

The Japanese company Olympus has announced that its series of frost-resistant, waterproof and impact-proof digital cameras μ SW will go next year under a new brand - μ TOUGH.

The company believes that the change in the name of the series with a unique opportunity to make an updated brand clearer perception and recognizable to consumers. If their products are not frost-resistant, watertight or-impact, they consequently do not "strong" that the literal translation from Arabic and means "tough".

Although this change in the brand brings to the thought that the title of the series was "podsmotreno" from its partners, which in addition to the production of cameras, and even engaged in the production of notebook PCs with a similar title in the series and with similar characteristics ...