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VERTU SELECTS DOCOMO AS PARTNER TO LAUNCH

Vertu, (located at Arco Tower 11th Floor, 1-8-1 Shimomeguro, Meguro-ku, Tokyo.) pioneer and leading manufacturer of handcrafted mobile phones for the luxury market, is pleased to announce that they signed an MVNO (Mobile Virtual Network Operator) deal with NTT docomo to provide communication services to Vertu customers. In the second quarter of 2009, Vertu will provide a premium membership called, VERTU Club through their partnership with NTT docomo. Details of VERTU Club will be announced in the future.

On 19 February 2009, Vertu will open Ginza Flagship Store, its first store in Japan. At the store, pre-orders of handsets will be taken for delivery when VERTU Club is available. Those who simply cannot wait until the launch of the VERTU Club in the second quarter of 2009 will be able to purchase SIM lock-free 3G handsets of Ascent Ti, Ascent Ti Ferrari or Signature models for voice calls.

The Vertu Ginza Flagship Store will be the 19th store in the world to be directly operated by Vertu. At the Ginza Flagship Store, customers will be able to see the whole Vertu collection and experience the difference.

About Vertu
Through years of product development, Vertu succeeded in combining the finest materials with the highest traditions of craftsmanship. While other handsets are mass produced by the million, a Vertu is hand built in England, one at a time by experienced craftsmen. In a world of mass production, the desire for exclusivity remains strong. Millions of people own mobile phones, yet among their number are individuals who seek out the very best in everything they buy. Vertu was born to satisfy the demands of this discerning few.

A Vertu feels nothing like an ordinary phone. The quality of the materials, fit and finish are immediately apparent. Its reassuring weight is so perfectly balanced that it is a pleasure to hold in your hands. The metals have a beguiling sheen that somehow feels soft. The precious metals are granted a hall mark by the Swiss Assay Office. The surface is made of scratch-free sapphire crystal. The leather is exceptionally smooth and entirely blemish free. High performance loud speakers ensure an exceptionally rich and accurate sound. Nothing but the best is good enough. After its conception in 1998 and the extensive research and development by specialists in design and engineering that followed, Vertu launched in 2002 and today is recognised as the pinnacle of mobile phone excellence in more than 50 countries around the world, with a reputation for quality that stands out even amongst luxury goods.

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