Why phones get cancelled?
Mobile-review have posted an article discussing why phones get cancelled. Here are the final words from the article.
Wrapping it all up, I have to reiterate what I said at the beginning of this write-up - products get canceled only if there is a valid reason to do so. Furthermore, mobile phones never get dumped because of their design or when they even don't have one (at early stages of development). The main reasons are: being late to the market, shift in priorities, software issues, new components, withdrawal of an old platform. For these reasons, we won't see a great many phones armed with HVGA- VGA-displays in 2009 largely because of how expensive they are and the fact that most vendors are now focusing more on the mass market and lower ASPs. On balance, these days, more often than not phones get canceled because their presence may well hurt the sales of already existing products, which isn't what most vendors can afford. On the other hand, delayed releases of all-round new models are a completely different subject, even though it's still somewhat connected with the problem discussed in this particular article. But that will have to be a separate piece that we'd rather save for the future.
Wrapping it all up, I have to reiterate what I said at the beginning of this write-up - products get canceled only if there is a valid reason to do so. Furthermore, mobile phones never get dumped because of their design or when they even don't have one (at early stages of development). The main reasons are: being late to the market, shift in priorities, software issues, new components, withdrawal of an old platform. For these reasons, we won't see a great many phones armed with HVGA- VGA-displays in 2009 largely because of how expensive they are and the fact that most vendors are now focusing more on the mass market and lower ASPs. On balance, these days, more often than not phones get canceled because their presence may well hurt the sales of already existing products, which isn't what most vendors can afford. On the other hand, delayed releases of all-round new models are a completely different subject, even though it's still somewhat connected with the problem discussed in this particular article. But that will have to be a separate piece that we'd rather save for the future.
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