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SAMSUNG Electronics America Announces Senior Management Transitions

Chang-Soo Choi named President and CEO; New Leadership and Promotions Announced for Consumer Electronics Division

RIDGEFIELD PARK, N.J. – Samsung Electronics America, announced the appointment of Chang-Soo Choi to the position of President and Chief Executive Officer, replacing Dong Jin Oh who is retiring after a successful 35-year career with Samsung and is now considering a leadership role in a non-profit social contribution organization in Korea. Also announced were the promotions of Tim Baxter as President of Samsung’s Consumer Electronics Division (CED), and Young Hoon Eom as Co-President of CED replacing Jae-Soon Park.

“Along with the entire staff of Samsung Electronics America, it is my great pleasure to welcome Chang-Soo Choi to the organization,” said Dong-Jin Oh, retiring President and Chief Executive Officer. “It has been an honor and privilege to lead Samsung Electronics America during its rise to prominence and multi-category leadership in the North American marketplace. Under the guidance of Choi and his team of exceptionally-talented division Presidents and senior executives, Samsung Electronics America is well-positioned for continued growth and success in the years ahead.”

Over the past 30 years Choi has served in a variety of leadership roles within Samsung Electronics’ Telecommunications, Information Systems and Computer Systems Divisions in Korea. Most recently he served as Executive Vice President in the Mobile Communication Division in Korea where he was responsible for leading international sales and marketing for the world’s #2 mobile phone manufacturer. In his new role as President and CEO at Samsung Electronics America, Choi will be responsible for leading the company’s North American operations which include the Consumer Electronics and Information Technology Divisions within Samsung Electronics America (SEA), Samsung Telecommunications America (STA), Samsung Electronics Canada (SECA), and Samsung Electronics Mexico (SEM). Choi is expected to assume his new role in February.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s "Most Admired Companies 2008," and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Electronics Company
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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