ABI Research Survey: Nearly Half of Respondents View MIDs as Cell Phone Replacements
In November 2008 ABI Research carried out a survey of more than 1000 adult consumers in the United States, aimed at identifying their attitudes to netbooks and Mobile Internet Devices (MIDs). The results are summarized in a Research Brief on MIDs which provides critical insights into consumer perceptions of these products
MIDs have been proposed by some as cell phone replacements. Does the public agree? In this survey, almost half did, lending support to models incorporating cellular voice, while 34% said they would continue to use a cellular handset.
“This is going to become a question for MID vendors and consumers alike,” says Philip Solis, principal analyst at ABI Research. “There will be little difference between a smartphone such as the Palm Pre which uses an OMAP 3 processor and a MID with cellular voice, except for screen size. Understanding of what consumers want from stand-alone MIDs without cellular voice will be important.”
ABI Research believes that some people will value a separate device with a bigger screen for the web browsing, that they can choose when to carry. The more interesting promise offered by MIDs without cellular voice will be their repackaging in the form of specialized Internet-connected CE devices such as media players or personal navigation devices.
MIDs have been proposed by some as cell phone replacements. Does the public agree? In this survey, almost half did, lending support to models incorporating cellular voice, while 34% said they would continue to use a cellular handset.
“This is going to become a question for MID vendors and consumers alike,” says Philip Solis, principal analyst at ABI Research. “There will be little difference between a smartphone such as the Palm Pre which uses an OMAP 3 processor and a MID with cellular voice, except for screen size. Understanding of what consumers want from stand-alone MIDs without cellular voice will be important.”
ABI Research believes that some people will value a separate device with a bigger screen for the web browsing, that they can choose when to carry. The more interesting promise offered by MIDs without cellular voice will be their repackaging in the form of specialized Internet-connected CE devices such as media players or personal navigation devices.
Posts
No comments: