The Berry Company Expands Local Advertising Reseller Agreement with AT&T Interactive
Local Insight Regatta Holdings, Inc. (LIRH) and AT&T Interactive announced today that The Berry Company LLC, a wholly owned subsidiary of LIRH, has expanded its local advertising reseller agreement surrounding AT&T Interactive's YELLOWPAGES.COM advertising products and services. The agreement now includes the addition of approximately 300 markets — resulting in market coverage across the 34 states served by Local Insight Yellow Pages, Inc., a wholly owned subsidiary of LIRH and publisher of Windstream-branded directories.
The number of local markets in which The Berry Company is now an authorized reseller of YELLOWPAGES.COM online advertising has grown to more than 820 — reflecting full coverage across The Berry Company and Local Insight Yellow Pages markets. With this new agreement, the Berry Company will also provide YELLOWPAGES.COM, the No. 26 ranked website in the U.S. according to comScore¹, with local market content in the new areas.
The expanded agreement provides approximately 300,000 local advertisers within the Berry/Local Insight family with the opportunity to extend their reach to YELLOWPAGES.COM Network's 40 million unique monthly visitors². The Berry Company will resell the full suite of YELLOWPAGES.COM product offerings, including enhanced advertising products such as Video Profiles, which are also distributed over YELLOWPAGES.COM's YouTube™ channel.
"We're pleased to expand our relationship with AT&T Interactive, considering YELLOWPAGES.COM's extended distribution network and high levels of traffic," said Scott Pomeroy, president and CEO of Local Insight Media Holdings, Inc., the parent of LIRH. "We, in turn, provide access to the local advertiser, through a local sales channel that is uniquely positioned to advise small businesses on how to generate leads and measure results in today's complex, on-demand environment. Our objective is to continue to build our local search network, which provides advertisers with online and offline options for generating high quality leads."
"This expanded agreement creates opportunities to extend the value of YELLOWPAGES.COM to more local businesses in additional markets" said David Krantz, president and CEO of AT&T Interactive. "Collaboration like this allows The Berry Company to offer exposure through one of the industry's most recognized local search brands, YELLOWPAGES.COM™ — and complements the coverage of AT&T's existing and unparalleled 5,000 plus sales professionals."
¹ Media Metrix Top 100 URLs report, comScore, January 2009
² Media Metrix, comScore, January 2009; The YELLOWPAGES.COM Network is a custom entity measurement showing an unduplicated unique visitor audience view across our exclusive distribution network: YELLOWPAGES.COM, Yahoo! Yellow Pages, Yahoo! Local, MSN Yellow Pages, Microsoft Live Search & Live Search Maps, AOL Yellow Pages, MapQuest Yellow Pages, AnyWho, Addresses.com, 411.com and AreaGuides.net.
About Local Insight Regatta Holdings
Local Insight Regatta Holdings, Inc. is a leading publisher of print and Internet Yellow Pages directories and the largest provider of outsourced directory sales, marketing and related services in the United States. Local Insight Regatta Holdings has two principal operating subsidiaries: Local Insight Yellow Pages, Inc., or LIYP, and The Berry Company LLC, or The Berry Company. LIYP is the seventh largest Yellow Pages directory publisher in the United States. LIYP is the exclusive official publisher of Windstream Corporation's print and Internet directories and also publishes print directories for more than 75 other telephone companies. LIYP offers Internet Yellow Pages services through the WindstreamYellowPages.com website. The Berry Company provides an integrated array of outsourced directory sales, marketing, production and other services to third parties. The Berry Company publishes print directories on behalf of more than 75 customers, over 30 of which rely on The Berry Company for the publication of their Internet Yellow Pages directories. For more information, please see www.localinsightregattaholdings.com.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most — including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T — including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 19 Web property in the US, reaching more than 38 million monthly unique visitors (comScore January 2009 Top Properties Ranking report).
* The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.
The number of local markets in which The Berry Company is now an authorized reseller of YELLOWPAGES.COM online advertising has grown to more than 820 — reflecting full coverage across The Berry Company and Local Insight Yellow Pages markets. With this new agreement, the Berry Company will also provide YELLOWPAGES.COM, the No. 26 ranked website in the U.S. according to comScore¹, with local market content in the new areas.
The expanded agreement provides approximately 300,000 local advertisers within the Berry/Local Insight family with the opportunity to extend their reach to YELLOWPAGES.COM Network's 40 million unique monthly visitors². The Berry Company will resell the full suite of YELLOWPAGES.COM product offerings, including enhanced advertising products such as Video Profiles, which are also distributed over YELLOWPAGES.COM's YouTube™ channel.
"We're pleased to expand our relationship with AT&T Interactive, considering YELLOWPAGES.COM's extended distribution network and high levels of traffic," said Scott Pomeroy, president and CEO of Local Insight Media Holdings, Inc., the parent of LIRH. "We, in turn, provide access to the local advertiser, through a local sales channel that is uniquely positioned to advise small businesses on how to generate leads and measure results in today's complex, on-demand environment. Our objective is to continue to build our local search network, which provides advertisers with online and offline options for generating high quality leads."
"This expanded agreement creates opportunities to extend the value of YELLOWPAGES.COM to more local businesses in additional markets" said David Krantz, president and CEO of AT&T Interactive. "Collaboration like this allows The Berry Company to offer exposure through one of the industry's most recognized local search brands, YELLOWPAGES.COM™ — and complements the coverage of AT&T's existing and unparalleled 5,000 plus sales professionals."
¹ Media Metrix Top 100 URLs report, comScore, January 2009
² Media Metrix, comScore, January 2009; The YELLOWPAGES.COM Network is a custom entity measurement showing an unduplicated unique visitor audience view across our exclusive distribution network: YELLOWPAGES.COM, Yahoo! Yellow Pages, Yahoo! Local, MSN Yellow Pages, Microsoft Live Search & Live Search Maps, AOL Yellow Pages, MapQuest Yellow Pages, AnyWho, Addresses.com, 411.com and AreaGuides.net.
About Local Insight Regatta Holdings
Local Insight Regatta Holdings, Inc. is a leading publisher of print and Internet Yellow Pages directories and the largest provider of outsourced directory sales, marketing and related services in the United States. Local Insight Regatta Holdings has two principal operating subsidiaries: Local Insight Yellow Pages, Inc., or LIYP, and The Berry Company LLC, or The Berry Company. LIYP is the seventh largest Yellow Pages directory publisher in the United States. LIYP is the exclusive official publisher of Windstream Corporation's print and Internet directories and also publishes print directories for more than 75 other telephone companies. LIYP offers Internet Yellow Pages services through the WindstreamYellowPages.com website. The Berry Company provides an integrated array of outsourced directory sales, marketing, production and other services to third parties. The Berry Company publishes print directories on behalf of more than 75 customers, over 30 of which rely on The Berry Company for the publication of their Internet Yellow Pages directories. For more information, please see www.localinsightregattaholdings.com.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most — including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T — including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 19 Web property in the US, reaching more than 38 million monthly unique visitors (comScore January 2009 Top Properties Ranking report).
* The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.
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