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Cameras Canon - the most popular in Europe

People with the Japanese company Canon cameras can be seen everywhere - in Russia apparatus is popular with both compact and DSLR-camera. However, in this respect, the Russians agree with the rest of the Europeans - according to buyers' preferences rezultatammasshtabnogo studies «Brand trust 2009» (The Most Trusted Brands 2009), which holds annual edition of Reader's Digest, Canon ninth year in a row confirms the status of the leading brand cameras in Europe.

Reader's Digest, the world's most popular monthly magazine, asked respondents from 16 European countries to call the brand they most trusted, in several categories of consumer goods, among which were, and the camera. It was attended by 23 000 people selected from the customer database Reader's Digest, which includes 4.5 million European households.

The Company Canon has become one of the three main contenders for the title of «Brand trust» and as a result, received the maximum number of votes in 13 out of 16 countries. Respondents were asked to evaluate each brand on the basis of product quality, price and quality, as well as a positive brand image and understanding of the needs of customers. 13 countries that have recognized the Canon «Marco confidence» in the category «Cameras», - Austria, Belgium, Finland, France, Germany, Hungary, Netherlands, Poland, Portugal, Russia, Sweden, Switzerland and Britain.

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