AT&T Unveils New Retail Store in McAllen
New Interactive Store Design Brings Products and Services to Life
AT&T* announced the opening of a new retail store in McAllen. The store, which was originally located at 1608 N. Conway in Mission, is relocating to a 3,700 square feet store, at 3701 W. Expressway 83 in McAllen. It represents AT&T Mobility’s new interactive design concept and is further evidence of an ongoing commitment to provide a positive customer experience. The location showcases the company’s complete provider profile by housing all of its products and services under one roof.
In addition, the McAllen store will feature a bilingual retail concept, which provide a new way for Hispanic customers to shop. The new concept is supported with bilingual representatives, collateral and merchandising materials in an open, customer-friendly design.
"The McAllen store is what we are all about,” said Chris Penrose, vice president and general manager, South Texas. “This store demonstrates AT&T’s commitment to providing Hispanic customers with in-language service and greater convenience when shopping at our stores.”
One of the new store features is the Guided Selling Kiosk. The kiosk includes a rate plan recommendation tool that customers can use independently or with the assistance of an AT&T Mobility representative. The tool walks customers through a few simple questions and, based on their responses, will highlight the most appropriate rate plan. In addition to wireless phone plans, the kiosk also provides information on GoPhone®, wireless data access for laptops and smartphone data plans. New device filters allow customers to sort and compare devices and select the best device to fit their needs.
“AT&T’s global initiative for 21st century technology puts them at the fore-front of investment and customer service in the competitive marketplace,” said state Rep. Ismael “Kino” Flores. “Their willingness to open a new wireless store in McAllen allows AT&T to share this technology with a diverse, multicultural, yet business-friendly region of the state.”
The store offers a comprehensive portfolio of advanced wireless products and services, all of which customers can experience throughout the store. These include:
AT&T Entertainment. Customers can watch AT&T Advanced TV demonstrations on two 52" High Definition plasma televisions and experience HD programming.
AT&T Home Connections. Customers can browse the Internet using AT&T services and customize AT&T Yahoo! home page portals.
Entertainment and Style. Customers will be able to test-drive all of AT&T’s music offerings from Napster®, iTunes, eMusic, Music ID, Pandora and XM Satellite Radio on wireless phones, Bluetooth® headphones and Bluetooth external speakers. Customers can also transfer songs via a laptop or mobile phone. For the gamers, AT&T experts will show customers how to download games to wireless phones and laptops at this station. And, of course, customers can experience the Apple 3G iPhone at a specially designated area.
Productivity Solutions. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will included wireless phones, PDAs, smartphones and GPS and Bluetooth accessories. Customers can learn how to use e-mail and Microsoft applications on these devices, and they can get the hang of multimedia messaging and photo- and video-sharing capabilities.
Talk, Text and Browse. Customers can browse the latest, coolest GoPhone and Push to Talk devices offered from AT&T Mobility, learn about AT&T’s extensive wireless service offerings and brush up on the latest text and video messaging directions.
AT&T offers simple, competitively priced plans and a next-generation wireless network that provides the latest technology, including phones with greater functionality, a wide range of useful features, superior sound quality and high speed data connectivity.
The McAllen store is open Monday thru Friday 9 a.m. to 8 p.m., Saturday 10 a.m. – 8 p.m., and Sunday, noon to 6 p.m. For more information, visit http://www.att.com/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
AT&T* announced the opening of a new retail store in McAllen. The store, which was originally located at 1608 N. Conway in Mission, is relocating to a 3,700 square feet store, at 3701 W. Expressway 83 in McAllen. It represents AT&T Mobility’s new interactive design concept and is further evidence of an ongoing commitment to provide a positive customer experience. The location showcases the company’s complete provider profile by housing all of its products and services under one roof.
In addition, the McAllen store will feature a bilingual retail concept, which provide a new way for Hispanic customers to shop. The new concept is supported with bilingual representatives, collateral and merchandising materials in an open, customer-friendly design.
"The McAllen store is what we are all about,” said Chris Penrose, vice president and general manager, South Texas. “This store demonstrates AT&T’s commitment to providing Hispanic customers with in-language service and greater convenience when shopping at our stores.”
One of the new store features is the Guided Selling Kiosk. The kiosk includes a rate plan recommendation tool that customers can use independently or with the assistance of an AT&T Mobility representative. The tool walks customers through a few simple questions and, based on their responses, will highlight the most appropriate rate plan. In addition to wireless phone plans, the kiosk also provides information on GoPhone®, wireless data access for laptops and smartphone data plans. New device filters allow customers to sort and compare devices and select the best device to fit their needs.
“AT&T’s global initiative for 21st century technology puts them at the fore-front of investment and customer service in the competitive marketplace,” said state Rep. Ismael “Kino” Flores. “Their willingness to open a new wireless store in McAllen allows AT&T to share this technology with a diverse, multicultural, yet business-friendly region of the state.”
The store offers a comprehensive portfolio of advanced wireless products and services, all of which customers can experience throughout the store. These include:
AT&T Entertainment. Customers can watch AT&T Advanced TV demonstrations on two 52" High Definition plasma televisions and experience HD programming.
AT&T Home Connections. Customers can browse the Internet using AT&T services and customize AT&T Yahoo! home page portals.
Entertainment and Style. Customers will be able to test-drive all of AT&T’s music offerings from Napster®, iTunes, eMusic, Music ID, Pandora and XM Satellite Radio on wireless phones, Bluetooth® headphones and Bluetooth external speakers. Customers can also transfer songs via a laptop or mobile phone. For the gamers, AT&T experts will show customers how to download games to wireless phones and laptops at this station. And, of course, customers can experience the Apple 3G iPhone at a specially designated area.
Productivity Solutions. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station will included wireless phones, PDAs, smartphones and GPS and Bluetooth accessories. Customers can learn how to use e-mail and Microsoft applications on these devices, and they can get the hang of multimedia messaging and photo- and video-sharing capabilities.
Talk, Text and Browse. Customers can browse the latest, coolest GoPhone and Push to Talk devices offered from AT&T Mobility, learn about AT&T’s extensive wireless service offerings and brush up on the latest text and video messaging directions.
AT&T offers simple, competitively priced plans and a next-generation wireless network that provides the latest technology, including phones with greater functionality, a wide range of useful features, superior sound quality and high speed data connectivity.
The McAllen store is open Monday thru Friday 9 a.m. to 8 p.m., Saturday 10 a.m. – 8 p.m., and Sunday, noon to 6 p.m. For more information, visit http://www.att.com/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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