AT&T touts its smartphone lead
U.S. operator is working on ad campaign to highlight its position in the smartphone space.
AT&T Inc. can't say it's the biggest U.S. wireless carrier any more, so it's now pitching itself as the leading smart-phone carrier.
According to M:Metrics, a mobile-research unit of comScore Inc., AT&T had 11.8 million smart-phone customers in March, more than double the 5.1 million that the combined Verizon Wireless-Alltel had and 47% of U.S. smart-phone customers.
The top two carriers were followed by Sprint Nextel Corp., with 4 million, and T-Mobile, with 3.7 million.
AT&T is launching an ad campaign this weekend on CBS that highlights the smart-phone designation. The commercial features a businessman emailing with his boss and sending files on a bus that's morphed into a harried workplace."Some days my 8:15 bus is just a bus. But other days, like today, it's my office," he says in the voiceover.
The Dallas telecommunications provider was the nation's biggest wireless carrier overall until Verizon Wireless acquired fellow provider Alltel and its 13.2 million customers. Verizon Wireless, a joint venture of Verizon Communications Inc. and Vodafone Group PLC, ended the first quarter with 86.6 million total subscribers, while AT&T had 78.2 million.
In a statement, AT&T marketing chief David Christopher cited the company's Wi-Fi and 3G networks, its swath of hotspots, and its lineup of smart phones and "quick-messaging" handsets for attracting wireless-data consumers. Nearly a third of its contract subscribers use a smart phone. It's also the exclusive U.S. carrier for the iPhone, which has helped it gain and hold on to that device's many fans.
Don't look for any Apple Inc. product placement in this ad, though - the worker bee is telecommuting with a Nokia E71X, a slim smart phone the carrier began selling this month.
source
AT&T Inc. can't say it's the biggest U.S. wireless carrier any more, so it's now pitching itself as the leading smart-phone carrier.
According to M:Metrics, a mobile-research unit of comScore Inc., AT&T had 11.8 million smart-phone customers in March, more than double the 5.1 million that the combined Verizon Wireless-Alltel had and 47% of U.S. smart-phone customers.
The top two carriers were followed by Sprint Nextel Corp., with 4 million, and T-Mobile, with 3.7 million.
AT&T is launching an ad campaign this weekend on CBS that highlights the smart-phone designation. The commercial features a businessman emailing with his boss and sending files on a bus that's morphed into a harried workplace."Some days my 8:15 bus is just a bus. But other days, like today, it's my office," he says in the voiceover.
The Dallas telecommunications provider was the nation's biggest wireless carrier overall until Verizon Wireless acquired fellow provider Alltel and its 13.2 million customers. Verizon Wireless, a joint venture of Verizon Communications Inc. and Vodafone Group PLC, ended the first quarter with 86.6 million total subscribers, while AT&T had 78.2 million.
In a statement, AT&T marketing chief David Christopher cited the company's Wi-Fi and 3G networks, its swath of hotspots, and its lineup of smart phones and "quick-messaging" handsets for attracting wireless-data consumers. Nearly a third of its contract subscribers use a smart phone. It's also the exclusive U.S. carrier for the iPhone, which has helped it gain and hold on to that device's many fans.
Don't look for any Apple Inc. product placement in this ad, though - the worker bee is telecommuting with a Nokia E71X, a slim smart phone the carrier began selling this month.
source
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