Crazy John’s and RIM Launch the Pink BlackBerry Pearl Smartphone in Australia at a "Crazy" Price
The pink BlackBerry Pearl 8110 is now available from Crazy John’s for $0 upfront on a $39 BlackBerry Service Cap, the lowest bundled voice and data BlackBerry service plan in Australia.
Sydney, Australia - Crazy John’s and Research In Motion (RIM) (Nasdaq: RIMM: TSX: RIM) announced the availability of the pink BlackBerry® Pearl™ 8110 smartphone, for $0 upfront on a $39 BlackBerry® Service Cap, the lowest bundled voice and data BlackBerry service plan in Australia’s history.
An exceptional lifestyle tool, the pink BlackBerry Pearl 8110 smartphone bundled with Crazy John’s new service plan offers an attractive choice for people who want to make calls, email, manage their organiser, surf the net, take and send photographs, listen to music, watch and record* videos, as well as access a broad range of other mobile applications.
The bundled voice and data plan allows unlimited mobile access to email, instant messaging, social networking sites, Internet browsing and thousands of other mobile applications. The unique and popular BlackBerry service enables access to up to 10 supported ISP email accounts, as well as access to various instant messaging services such as Yahoo! ® Messenger and Windows Live™ Messenger. It is also incredibly easy to stay in touch using the Facebook® for BlackBerry application. With notifications sent straight to their inbox, users will immediately know when someone tags them in a photo, writes on their wall, sends them a message or comments on their status.
In addition, the sleek and stylish smartphone provides an outstanding user experience through its intuitive interface, trackball navigation system and SureType® keyboard. It also comes with built-in GPS (Global Positioning System) and a media player that allows users to make the most of their personal time with music, video and pictures on the move. BlackBerry® Media Sync is also included free of charge, allowing users to easily sync music from their iTunes® or Windows Media Player music collection** to their BlackBerry smartphone.
Matt Scriven, Head of Marketing for Crazy John’s, said, “We think many of our customers will love the slim and fashionable design of the pink BlackBerry Pearl 8110 smartphone, and the incredible value of this BlackBerry service plan will mean that they can own a premium smartphone for less than $40 a month.”
Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion, said, “We are pleased to be working with Crazy John’s to provide Australian customers with a stylish, fun and functional smartphone at an incredibly compelling price. We expect the pink BlackBerry Pearl 8110 smartphone to be a popular option with Crazy John’s shoppers.”
The pink BlackBerry Pearl 8110 smartphone is now available in Australia from Crazy John’s for $0 upfront on a 24 month plan with a $39 BlackBerry Service Cap for a bundled voice and data plan including unlimited Internet and email.
Further information and specifications regarding the BlackBerry Pearl 8110 can be found at http://au.blackberry.com/
*Video recording requires a microSD card, sold separately.
** Certain music files may not be supported, including files that contain digital rights management technologies.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
About Crazy John’s
Crazy John’s – Bringing great value and innovation to your fingertips
Started by one man with one ‘crazy’ idea and one store, Crazy John’s is one of Australia’s favourite home grown business stories.
John Ilhan opened his first mobile phone store in the Melbourne suburb of Brunswick in 1991 under the name Mobileworld. Whilst competitors were telling John his marketing ideas were 'crazy', John was busy giving away free accessories, holding midnight barbecues to drum up trade and, most famously, selling mobile phones for $1.
The name may have stuck but today, Crazy John’s is about much more than crazy ideas and mobile phones. Today it is the most successful independent phone retailer in Australia, with more than 800 staff and over 100 retail stores nationwide dedicated to providing the best deals possible, excellent customer service and innovative retail practices.
Customers have come to recognise Crazy John’s as being at the forefront of the mobile phone market and in today’s rapidly growing telecommunications industry, Crazy John’s is keeping customers and businesses up to date with the latest innovative mobile solutions, to stay staying true to that reputation.
Crazy John’s is now a mobile virtual network operator, owned by the largest global telecommunications company, Vodafone, dealing directly with customers and offer offering its own competitive mobile phone plans.
Working together with Vodafone, Crazy John’s brings its business know-how to customers’ fingertips, delivering the greatest deals, best service and expert advice for Australians at work and play.
For Crazy John’s, it has always been about the customers, and from innovation to customer service; every decision is made with customers in mind. This belief is the company’s driving force and Crazy John’s continues to evolve and grow to continue to offer the best deals and service to customers.
Sydney, Australia - Crazy John’s and Research In Motion (RIM) (Nasdaq: RIMM: TSX: RIM) announced the availability of the pink BlackBerry® Pearl™ 8110 smartphone, for $0 upfront on a $39 BlackBerry® Service Cap, the lowest bundled voice and data BlackBerry service plan in Australia’s history.
An exceptional lifestyle tool, the pink BlackBerry Pearl 8110 smartphone bundled with Crazy John’s new service plan offers an attractive choice for people who want to make calls, email, manage their organiser, surf the net, take and send photographs, listen to music, watch and record* videos, as well as access a broad range of other mobile applications.
The bundled voice and data plan allows unlimited mobile access to email, instant messaging, social networking sites, Internet browsing and thousands of other mobile applications. The unique and popular BlackBerry service enables access to up to 10 supported ISP email accounts, as well as access to various instant messaging services such as Yahoo! ® Messenger and Windows Live™ Messenger. It is also incredibly easy to stay in touch using the Facebook® for BlackBerry application. With notifications sent straight to their inbox, users will immediately know when someone tags them in a photo, writes on their wall, sends them a message or comments on their status.
In addition, the sleek and stylish smartphone provides an outstanding user experience through its intuitive interface, trackball navigation system and SureType® keyboard. It also comes with built-in GPS (Global Positioning System) and a media player that allows users to make the most of their personal time with music, video and pictures on the move. BlackBerry® Media Sync is also included free of charge, allowing users to easily sync music from their iTunes® or Windows Media Player music collection** to their BlackBerry smartphone.
Matt Scriven, Head of Marketing for Crazy John’s, said, “We think many of our customers will love the slim and fashionable design of the pink BlackBerry Pearl 8110 smartphone, and the incredible value of this BlackBerry service plan will mean that they can own a premium smartphone for less than $40 a month.”
Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion, said, “We are pleased to be working with Crazy John’s to provide Australian customers with a stylish, fun and functional smartphone at an incredibly compelling price. We expect the pink BlackBerry Pearl 8110 smartphone to be a popular option with Crazy John’s shoppers.”
The pink BlackBerry Pearl 8110 smartphone is now available in Australia from Crazy John’s for $0 upfront on a 24 month plan with a $39 BlackBerry Service Cap for a bundled voice and data plan including unlimited Internet and email.
Further information and specifications regarding the BlackBerry Pearl 8110 can be found at http://au.blackberry.com/
*Video recording requires a microSD card, sold separately.
** Certain music files may not be supported, including files that contain digital rights management technologies.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
About Crazy John’s
Crazy John’s – Bringing great value and innovation to your fingertips
Started by one man with one ‘crazy’ idea and one store, Crazy John’s is one of Australia’s favourite home grown business stories.
John Ilhan opened his first mobile phone store in the Melbourne suburb of Brunswick in 1991 under the name Mobileworld. Whilst competitors were telling John his marketing ideas were 'crazy', John was busy giving away free accessories, holding midnight barbecues to drum up trade and, most famously, selling mobile phones for $1.
The name may have stuck but today, Crazy John’s is about much more than crazy ideas and mobile phones. Today it is the most successful independent phone retailer in Australia, with more than 800 staff and over 100 retail stores nationwide dedicated to providing the best deals possible, excellent customer service and innovative retail practices.
Customers have come to recognise Crazy John’s as being at the forefront of the mobile phone market and in today’s rapidly growing telecommunications industry, Crazy John’s is keeping customers and businesses up to date with the latest innovative mobile solutions, to stay staying true to that reputation.
Crazy John’s is now a mobile virtual network operator, owned by the largest global telecommunications company, Vodafone, dealing directly with customers and offer offering its own competitive mobile phone plans.
Working together with Vodafone, Crazy John’s brings its business know-how to customers’ fingertips, delivering the greatest deals, best service and expert advice for Australians at work and play.
For Crazy John’s, it has always been about the customers, and from innovation to customer service; every decision is made with customers in mind. This belief is the company’s driving force and Crazy John’s continues to evolve and grow to continue to offer the best deals and service to customers.
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