Is romance dead? Not according to British cinema-goers
- Kissing in the back row an integral part of any cinema outing
- Orange Wednesdays ask for improved 'Cinetiquette' in local cinemas
A visit to the cinema is one of the nation’s favourite pastimes, but everyone has, at some point, suffered from the rustle of sweet wrappers, background chatter or a round of applause as the film ends.
When it comes to smooching, however, Brits are a romantic nation and completely relaxed to a spot of off-screen romance. Happy to see the back row full of first dates and stolen kisses, only one per cent of those surveyed by Orange Wednesdays were uncomfortable with couples smooching and public displays of affection.
While kissing is OK, cinema-going can result in occasional bugbears. The number one cause for concern, according to nearly half (46%) of all cinemagoers, is having your seat kicked from behind – second only to having your view blocked by someone tall (15%). One in eight (14%) were annoyed by mobile phones going off – an issue that Orange’s cinema ads have long campaigned to solve.
Two-thirds of those questioned (66 per cent) called for improved ‘Cinetiquette’, with over a third of film fans (38 per cent) happy to ask a stranger to refrain from annoying behaviours.
In the early era of silent screenings, cards were shown before films bearing etiquette announcements such as “Ladies, kindly remove your hats”, “Loud talking or whistling not allowed”, and “Please applaud with hands only”. With their longstanding heritage in film, and with the support of etiquette authority Debrett’s, Orange Wednesdays is considering ways to work with their partners at British cinemas to offer a more harmonious cinema outing.
“Orange Wednesdays already offers all our customers a weekly cash-saving benefit, but film fans want to see more than just good value: they want to immerse themselves in the action, kick back and enjoy the best movie experience possible. They do not want to be disturbed by raucous behaviour,” said Andy Pearcey, Senior Partnership Manager, Orange.
Jo Bryant, of etiquette authority Debretts.com said: “Over the past few years we have noticed an overall decline in the nation’s cinema etiquette. Having someone kick you in the back of the seat or talking for the duration of the film can be a real pain and can spoil a trip to the cinema. In response to the research, Debretts.com will be teaming up with Orange Wednesdays to suggest some ways to improve the nation’s ‘Cinetiquette’.
Cinema bugbears:
Kicking the back of your seat (46%) Screen blocked by person in the seat in front (15%) Listening to others talking or repeating lines and quotes (15%) Mobile phones ringing or bleeping (14%) Kids throwing popcorn (2%) Kissing in the back row (1%)
Ends
Notes to editors
For more information on Debretts visit www.debretts.com Research carried out by Lightspeed Omnibus between 8th July and 13th July 2009.
About Orange
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 31st March 2009, the Group had a customer base of almost 184 million customers in 32 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. In the UK, Orange provides high quality GSM coverage to 99% of the UK population and was ranked number 1 best network for 3G coverage by Ofcom in July 2009. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.
- Orange Wednesdays ask for improved 'Cinetiquette' in local cinemas
A visit to the cinema is one of the nation’s favourite pastimes, but everyone has, at some point, suffered from the rustle of sweet wrappers, background chatter or a round of applause as the film ends.
When it comes to smooching, however, Brits are a romantic nation and completely relaxed to a spot of off-screen romance. Happy to see the back row full of first dates and stolen kisses, only one per cent of those surveyed by Orange Wednesdays were uncomfortable with couples smooching and public displays of affection.
While kissing is OK, cinema-going can result in occasional bugbears. The number one cause for concern, according to nearly half (46%) of all cinemagoers, is having your seat kicked from behind – second only to having your view blocked by someone tall (15%). One in eight (14%) were annoyed by mobile phones going off – an issue that Orange’s cinema ads have long campaigned to solve.
Two-thirds of those questioned (66 per cent) called for improved ‘Cinetiquette’, with over a third of film fans (38 per cent) happy to ask a stranger to refrain from annoying behaviours.
In the early era of silent screenings, cards were shown before films bearing etiquette announcements such as “Ladies, kindly remove your hats”, “Loud talking or whistling not allowed”, and “Please applaud with hands only”. With their longstanding heritage in film, and with the support of etiquette authority Debrett’s, Orange Wednesdays is considering ways to work with their partners at British cinemas to offer a more harmonious cinema outing.
“Orange Wednesdays already offers all our customers a weekly cash-saving benefit, but film fans want to see more than just good value: they want to immerse themselves in the action, kick back and enjoy the best movie experience possible. They do not want to be disturbed by raucous behaviour,” said Andy Pearcey, Senior Partnership Manager, Orange.
Jo Bryant, of etiquette authority Debretts.com said: “Over the past few years we have noticed an overall decline in the nation’s cinema etiquette. Having someone kick you in the back of the seat or talking for the duration of the film can be a real pain and can spoil a trip to the cinema. In response to the research, Debretts.com will be teaming up with Orange Wednesdays to suggest some ways to improve the nation’s ‘Cinetiquette’.
Cinema bugbears:
Kicking the back of your seat (46%) Screen blocked by person in the seat in front (15%) Listening to others talking or repeating lines and quotes (15%) Mobile phones ringing or bleeping (14%) Kids throwing popcorn (2%) Kissing in the back row (1%)
Ends
Notes to editors
For more information on Debretts visit www.debretts.com Research carried out by Lightspeed Omnibus between 8th July and 13th July 2009.
About Orange
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 31st March 2009, the Group had a customer base of almost 184 million customers in 32 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. In the UK, Orange provides high quality GSM coverage to 99% of the UK population and was ranked number 1 best network for 3G coverage by Ofcom in July 2009. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.
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