Microsoft: "Your mobile apps are worth more than 99 cents"
Developers! Developers! Developers! Get on your feet (for higher prices).
Microsoft is encouraging mobile developers to sell their apps for more than $0.99 when its Windows Marketplace for Mobile app store launches this Autumn.
"Yes, consumers like to pay 99 cents for applications. But 99 cents, come on, I think your app is worth more than that," said Loke Uei of Microsoft's Mobile Developer Experience Team, at a developer event this week.
"It's up to you [how you] play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store."
As TechFlash reports, Microsoft is launching a developer contest in which the most successful paid app will be judged by total revenue, not total downloads.
It's Microsoft's attempt to avoid the glut of sub-dollar apps that have exerted downward pressure on pricing on Apple's App Store.
As we reported yesterday, Research In Motion's decision to start paid apps at $2.99 on its BlackBerry App World has led to the average price of its Top 50 paid games being double that of the App Store.
source
Microsoft is encouraging mobile developers to sell their apps for more than $0.99 when its Windows Marketplace for Mobile app store launches this Autumn.
"Yes, consumers like to pay 99 cents for applications. But 99 cents, come on, I think your app is worth more than that," said Loke Uei of Microsoft's Mobile Developer Experience Team, at a developer event this week.
"It's up to you [how you] play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store."
As TechFlash reports, Microsoft is launching a developer contest in which the most successful paid app will be judged by total revenue, not total downloads.
It's Microsoft's attempt to avoid the glut of sub-dollar apps that have exerted downward pressure on pricing on Apple's App Store.
As we reported yesterday, Research In Motion's decision to start paid apps at $2.99 on its BlackBerry App World has led to the average price of its Top 50 paid games being double that of the App Store.
source
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