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LG BL40 New Chocolate review: Chef’s best

Gsmarena have posted a review of the LG BL40 Chocolate. Here are the phone's key features, main disadvantages and theirfinal impression.

Key features:
One-off touchscreen bar design
4.01" 16M-color capacitive touchscreen of 21:9 aspect ratio
Quad-band GSM support and UMTS with HSDPA 7.2 Mbps
S-Class Touch UI with pinch zooming and gesture controls
Accelerometer for screen auto-rotation
5-megapixel autofocus camera, Schneider-Kreuznach certified optics, LED flash, VGA@30fps video recording
1.1GB of internal memory, microSD expansion (up to 32GB)
Wi-Fi with DLNA
GPS receiver with A-GPS support and WisePilot satnav app
Bluetooth v2.1 with A2DP, microUSB port, TV out
Standard 3.5mm audio jack, Dolby Mobile sound enhancement
Stereo FM radio with RDS, FM transmitter
Full-blown multi-tasking with a decent task manager
DivX/XviD video player
Motion-based games
Smart dialing
Office document viewer

Main disadvantages:
Single-handed use not too comfortable due to the extra long form factor
Video recording output is pathetic
Piano black surface is a fingerprint nightmare
Memory card slot is under the battery cover
Web browser has no Flash support
No video streaming over Wi-Fi (such as the mobile YouTube)
WisePilot satnav app is only a trial version
No sign of any social networking integration

The New Chocolate packs enough skill to make comparison with some powerful smartphones almost inevitable. Now, it's obvious the LG BL40 is not in the same league as the likes of Hero, Omnia HD or Nokia X6 but we guess it will be more than welcome for an all-star friendly. It may sound unthinkable for a self-respecting geek to so much as consider the New Chocolate against any of those smart heavyweights, but the LG BL40 won't put up with being trivially dismissed as just another fashion phone.

Yes, the New Chocolate is a few things short of a smartphone but style it's got in excess. And that sets it squarely against a completely different kind of competition. The BL40 is a different breed that stands between smart all-in-ones and premium pieces like Nokia's Arte phones and the Erdos. Still, in today's dynamic market there is no shortage of rivals. The New Chocolate is special but it won't hurt to keep an eye on any potential contender.

The Samsung S8000 Jet has been available for a few months now and has already won many customers. The new 3D TouchWiz interface may well be a match for the S-Class, especially on such a powerful hardware package as the Jet. The compact design and equally matched feature set (including full DivX/XviD support, full web Flash support, D1 video and an excellent 5MP camera) make the Jet quite a treat. But not really a threat - we doubt it. The Jet has the specs but hardly the charisma.

It's been mere weeks since the release of the Sony Ericsson Aino and a lot of people are eager to see what it's got to offer. The Aino comes with limited touchscreen functionality, a slide-out keypad and an 8 megapixel snapper. In addition to the new Sony Ericsson Touch UI, you'll get PSP and PlayStation 3 remote capabilities.

To sum it up, the New Chocolate is not a regular update. It personifies the evolution of a company. There's an evolutionary chasm between the Old and New Chocolate and LG have been busy bridging it all these years. The LG BL40 is the fourth S-Class handset but the first with an actual upgrade, and it just about does everything we wanted from the S-Class in the first place.

The unique design and one of a kind display bring a whole new experience, distinguishing the BL40 from the rest of the mobiles out there. The New Chocolate packs all the company's high-tech knowledge and has the style to compete in the premium segment. It's technologically compelling and aesthetically bold. Premium handsets are niche products but the New Chocolate is not afraid to act as one. In the premium niche nothing is too much and the BL40 is keen to take advantage. Pushing eccentricity and specs through the roof.

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