AT&T Announces Campaign to Support PADRES Contra el Cancer in Fight Against Childhood Disease
AT&T Joins with PADRES, National Spokeswoman Eva Longoria Parker and Designer Louis Verdad for Fourth Annual Fundraiser to Support Young Cancer Patients in the Greater Los Angeles Area AT&T Announces Goal to Reach $1 Million Total Donation Since 2007.
AT&T* announced that it will launch the fourth annual campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cáncer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease, beginning November 22. AT&T set a goal of raising $300,000 this year, which would mean a total donation of $1 million to PADRES since the campaign’s inception in 2007.
Throughout the six-week program, donations will be collected at more than 130 AT&T retail locations throughout the Greater Los Angeles area. AT&T is also offering a promotion throughout the duration of the campaign. When customers purchase an LG phone, AT&T will donate $20 to PADRES and the customer will receive a free LOUVER by Louis Verdad designer cap.
“AT&T has been a faithful partner in its commitment to PADRES, the Latino community and in its support of families coping with the devastating effects of childhood cancer,” said Eva Longoria Parker, actress and PADRES national spokeswoman. “We’re thrilled to launch this year’s campaign and eager to reach the $1 million mark. We hope that the community will come together to help us reach that goal.”
Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups. [1]
“In times like this it’s more important than ever to support organizations such as PADRES that address vital community needs,” said Andy Shibley, vice president and general manager of AT&T’s Greater Los Angeles Area. “AT&T is pleased to hold the campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families."
During the 2008 campaign, AT&T donated $200,000 to PADRES to aid in the organization’s mission. To date, AT&T has donated approximately $700,000 to PADRES.
For more information about PADRES, visit www.IAmHOPE.org.
[1] California Cancer Registry (CCR) and American Cancer Society, California Facts and Figures, 2008
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About PADRES
PADRES Contra El Cáncer (PADRES) is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from all races and ethnic origins. No family is turned away. Celebrating more than 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as effective methods for treatment. Since March 2005, actress Eva Longoria Parker has served as the organization’s national spokesperson, along with Fernando Del Rincon, PADRES’ spokesperson. To learn more about PADRES, visit http://IAamHope.org.
AT&T* announced that it will launch the fourth annual campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cáncer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children who are battling the disease, beginning November 22. AT&T set a goal of raising $300,000 this year, which would mean a total donation of $1 million to PADRES since the campaign’s inception in 2007.
Throughout the six-week program, donations will be collected at more than 130 AT&T retail locations throughout the Greater Los Angeles area. AT&T is also offering a promotion throughout the duration of the campaign. When customers purchase an LG phone, AT&T will donate $20 to PADRES and the customer will receive a free LOUVER by Louis Verdad designer cap.
“AT&T has been a faithful partner in its commitment to PADRES, the Latino community and in its support of families coping with the devastating effects of childhood cancer,” said Eva Longoria Parker, actress and PADRES national spokeswoman. “We’re thrilled to launch this year’s campaign and eager to reach the $1 million mark. We hope that the community will come together to help us reach that goal.”
Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups. [1]
“In times like this it’s more important than ever to support organizations such as PADRES that address vital community needs,” said Andy Shibley, vice president and general manager of AT&T’s Greater Los Angeles Area. “AT&T is pleased to hold the campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families."
During the 2008 campaign, AT&T donated $200,000 to PADRES to aid in the organization’s mission. To date, AT&T has donated approximately $700,000 to PADRES.
For more information about PADRES, visit www.IAmHOPE.org.
[1] California Cancer Registry (CCR) and American Cancer Society, California Facts and Figures, 2008
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About PADRES
PADRES Contra El Cáncer (PADRES) is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from all races and ethnic origins. No family is turned away. Celebrating more than 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders, as well as effective methods for treatment. Since March 2005, actress Eva Longoria Parker has served as the organization’s national spokesperson, along with Fernando Del Rincon, PADRES’ spokesperson. To learn more about PADRES, visit http://IAamHope.org.
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