iPhone in iPhone - augmented reality app for Orange Telecom

An promotional augmented reality app by Ogmento. Developed to promote the iPhone launch by Orange Telecom Israel.
Point your iphone to an Orange logo and watch a virtual iPhone appears hovering over the logo.
Use finger gestures to turn the iphone around, zoom in or out - or even launch applications.

Why?
- because it's fun!
(and no one has done it before)

AR Engine and Programming: Magitech
Creative Director: Shy Borowitsh
Technical Director: Moti Menachem
Producer: Ori Inbar
Music: Milo Ben-Amotz