HipLogic Launches an Android Interface for Mobile Industry to Brand, Design and Update on the Fly

Fremont, CA—HipLogic, Inc. announced that they will provide a way for operators and mobile handset OEMs to customize the standard Android user interface (UI), leveraging the openness of Google's Android operating system to address some of operators' toughest challenges—meaningful user customization, rising data consumption and limited brand differentiation. HipLogic's cloud-connected interface gives carriers, manufacturers and content providers a flexible system that promotes discovery of operator services all the way up to the home screen in an always-on and data-efficient manner.

"We're seeing an increased demand for a custom solution as the number of Android devices and offerings explode onto the market. HipLogic will empower operator networks and OEMs with the capability to create differentiated Android services and experiences" said Mark Anderson, CEO of HipLogic.

HipLogic's Android interface makes it easy for users to customize and enjoy the content they love—integrating updates from social networks like Facebook and Twitter, real-time notifications from popular news, sports and weather content providers, plus access to a variety of gaming applications and branded mash-up experiences.

"Our solution allows for over the air updates to content services and the cloud connected interface, even after the product is in consumer's hands, making the experience unique and dynamic," adds HipLogic Founder and CTO, Mark Young.

HipLogic's Android Interface offers:

* Customization that enables operators to differentiate their services
* The ability to update the services and applications on the device "over the air"
* Data optimization by delivering content in a highly compressed format when compared to HTML