January 2010 Mobile Metrics Report
For this month’s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications. The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month. The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits:
* Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
* iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
* webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users. This may be related to the fewer number of apps in the webOS App Catalog.
As always, it’s important to take methodology into consideration when reviewing the results of any survey. You can find more details on our methodology in page 3 of the report. One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users. Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.
* Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
* iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
* webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users. This may be related to the fewer number of apps in the webOS App Catalog.
As always, it’s important to take methodology into consideration when reviewing the results of any survey. You can find more details on our methodology in page 3 of the report. One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users. Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.
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