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Mobile television from the megaphone they look 150 thousand subscribers

Operator [MegaFon] totaled of the work of the service of mobile television. For the first time the subscribers of megaphone were introduced to the mobile television in Moscow in 2004, and these were the first steps of service in Russia. The speed of transmission of data in the honeycomb networks grew by an order in the past 6 years, which together with the technology of the adaptation of broadcasting under any conditions of network, made it possible to ensure a good quality of flow video. The year after the starting “of Video- portal” in the entire country the number of subscribers of service reached 150 thousands.

According to Larissa [Tkachuk], deputy of the general director of joint stock company “megaphone” on the commerce, with the introduction of technology 3G mobile television from the megaphone leaves to the new level of quality. In the second quarter of 2010 of the network of the third generation will be introduced in the commercial operation in all regions of the country. The guarantee of the high speeds of transmission of data creates prerequisites for the forming of mass interest in the mobile television. Flow video becomes one of the rapidly-growing additional services.

At the present moment “the Video- portal” of megaphone - this is more than 20 video channels, their number constantly grows. To the selection two packets of the channels are proposed to user: “Base” and “18+”. Among the most popular in subscribers channels - “to conduct 24”, “large difference”, Music of Box RU, [MultTV], and also the channels of the packet “18+”. The cost of subscription to the unlimited survey of the video programs “base” packet - 8 rubles during the day (VAT), pay for the traffic of the transmission of data during the survey is not collected. For using the service “Video- portal” it is sufficient apparatus with the function of the survey of flow video.

According to the study, carried out among the subscribers of megaphone, service “Video- portal” use the people of all age classes from 14 to 45 years. The average duration of the session of survey is 8 minutes, which corresponds to European level. The users of mobile TV, as a rule, have average or high income and spend on the honeycomb connection more than indifferent to this service. Also they much more active (two or more times) consume other additional services, such as mobile Internet access, [antiopredelitel] of number, vocal mail, mobile payment, participation in the SMS- voting.

In order to dispose the service “of Video- port” necessary to pass according to the reference http://wap.megafonpro.ru/vp from the cell phone, or to use the menu of WAP- portal “megaphone PRO”. Also it is possible to send free SMS c by text “VP” to number 5049, as the answer will arrive the communication with tuning of the free point of access for flow video -[pleera] and straight reference to “the Video- portal”. The obtained automatic tuning must be preserved in the apparatus or disposed flow [pleer] by hand, in accordance with the instruction, placed in the division “tuning of telephone”.

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