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Light Reading Continues Its Success in the Cable Industry With the Cable Next-Gen Video Strategies Conference

NEW YORK -- UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, and Heavy Reading (www.heavyreading.com), its prestigious market research division, hosted their third and most successful Cable Next-Gen Video Strategies conference on June 24, 2010. Cable Next-Gen Video Strategies: Winning the Three-Screen Battle in Atlanta had nearly 150 non-sponsored attendees of whom over 70 percent were from cable operators, service providers, and programmers. 2010 registration and attendance was up 20 percent over the 2009 conference.

Moderated by Heavy Reading Senior Analyst Alan Breznick, Light Reading Cable Site Editor Jeff Baumgartner, and Heavy Reading Cable Industry Insider Contributing Analyst Craig Leddy, Cable Next-Gen Video Strategies: Winning the Three-Screen Battle took a comprehensive look at the cable industry's attempts to generate fresh revenues and succeed in the emerging three-screen universe by deploying next-generation video technologies, applications, and services. Cable Next-Gen Video Strategies had seven sponsors and 14 participating companies.

"Our third-annual next-gen video event was our best attended so far, drawing a broad range of important decision-makers from the operators, programmers, and suppliers that are helping to drive the industry toward a new era of advanced video services applications that involve interactive TV, 3DTV, and an IP-powered platform that will be central to cable's ambitious TV Everywhere initiatives," said Jeff Baumgartner.

Additional highlights from the Cable Next-Gen Video Strategies conference included keynote speakers from four of the cable industry's leading organizations: Comcast, Canoe Ventures, Cox Communications, and Cisco Systems. Other featured speakers presenting on panels came from Avail-TVN, BrightLine iTV, Comcast Spotlight, Display Search, iN DEMAND, Knology, Starz Entertainment, The Diffusion Group, thePlatform, The Weather Channel, and Turner Broadcasting System.

Sponsors included Super Platinum Sponsor Cisco; Gold Sponsors Arris, Ericsson, Motorola, SeaChange, and Vip-TV, by EchoStar; Silver Sponsor Smith Micro Software; and Association Sponsors CTAM Southeast, Multimedia Over Coax Alliance, and Women in Cable Telecommunications – Atlanta.

Building off the success of Cable Next-Gen Video Strategies: Winning the Three-Screen Battle, Light Reading will be holding a Cable Next-Gen Video Strategies Virtual Event on September 29. Speaking and sponsorship opportunities are still available. For more information visit: www.lightreading.com/virtualcable.

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