Retail MTS: a review of the mobile retail market of Russia in the 1 st quarter 2011
The mobile operator MTS, presented his analytical report on the mobile retail market over the past first quarter of 2011, prepared by its experts, its retail network.
According to the report the number of phones sold in Russia in the 1 st quarter of 2011, according to preliminary estimates, grew by 20% compared to the same period last year. Sold about 8.7 million vehicles.
In monetary terms, in 1 quarter of 2011 the market grew by 19% compared to the same period last year, which amounts to 39.4 billion rubles.
The average market price of mobile phones in a quarter of 2011 decreased by 1% versus the same period in 2010, but remained above the average value of the phone in 2010 (4,453 rubles). Increase in the average price of the phone is due, primarily, an increase in sales of phones in the middle segment, and higher than average.
The share of retail MTS mobile phone market in terms of unit shipments in 1 quarter of 2011 amounted to 17,2%
Models costing more than 10,000 rubles. in sales of retail network in a quarter in 2011 took 7.5%, which is 1,9% more than in the 1 st quarter of previous year. The share of the cost handsets from 5 000 to 9,999 rubles. amounted to about 19,8%. Sales leader on the results of 1 quarter of 2011 in retail MTS MTS phone was 236, which took 6.3% of the sales of mobile phones retail MTS.
What's New 1 quarter of 2011: co-branded phone Nokia C5-03, released by Nokia in cooperation with MTS. Demand in the market are Samsung S5260 Star 2 (exclusive retailing MTS), HTC Incredible 5, Nokia C3-01 Touch and Type, Samsung Galaxi. MTS also introduced a new device in low price segment - MTS 252.
Since 2010, there has been strong growth in sales of laptops and tablet PCs in retail MTS. Active sales of Tablet PCs in Russia occurred in the second half of 2010 and continued in the 1 st quarter of 2011. Sales of "planshetnikov in 1 quarter of 2011 with respect to four quarters of 2010 grew more than twice.
According to the report the number of phones sold in Russia in the 1 st quarter of 2011, according to preliminary estimates, grew by 20% compared to the same period last year. Sold about 8.7 million vehicles.
In monetary terms, in 1 quarter of 2011 the market grew by 19% compared to the same period last year, which amounts to 39.4 billion rubles.
The average market price of mobile phones in a quarter of 2011 decreased by 1% versus the same period in 2010, but remained above the average value of the phone in 2010 (4,453 rubles). Increase in the average price of the phone is due, primarily, an increase in sales of phones in the middle segment, and higher than average.
The share of retail MTS mobile phone market in terms of unit shipments in 1 quarter of 2011 amounted to 17,2%
Models costing more than 10,000 rubles. in sales of retail network in a quarter in 2011 took 7.5%, which is 1,9% more than in the 1 st quarter of previous year. The share of the cost handsets from 5 000 to 9,999 rubles. amounted to about 19,8%. Sales leader on the results of 1 quarter of 2011 in retail MTS MTS phone was 236, which took 6.3% of the sales of mobile phones retail MTS.
What's New 1 quarter of 2011: co-branded phone Nokia C5-03, released by Nokia in cooperation with MTS. Demand in the market are Samsung S5260 Star 2 (exclusive retailing MTS), HTC Incredible 5, Nokia C3-01 Touch and Type, Samsung Galaxi. MTS also introduced a new device in low price segment - MTS 252.
Since 2010, there has been strong growth in sales of laptops and tablet PCs in retail MTS. Active sales of Tablet PCs in Russia occurred in the second half of 2010 and continued in the 1 st quarter of 2011. Sales of "planshetnikov in 1 quarter of 2011 with respect to four quarters of 2010 grew more than twice.
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