CUSTOMER VIEW

When people want to
connect with a music show
or a sporting event they
increasingly look towards
communication channels.
We help our customers
not only to address that
demand, but to go beyond
it to provide outstanding user experiences.
Amongst the stories in this issue of Customer View
we look back on the 2010 Football World Cup. We
find out how MTN South Africa seamlessly handled
a 40 percent increase in traffic with help from
Ericsson’s Special Event Support.
Convergence is a hot industry topic and traditionally
we’ve seen many fixed operators add mobile
services to their offerings. It’s less common that
a mobile operator adopts its infrastructure to
incorporate fixed services, but that’s exactly what
Meditel Morocco has achieved. We examine how it
has evolved its Mobile Packet Backbone Network,
demonstrating the breadth of the challenges that we
take on with our customers.
I’m excited about the evolution towards a networked
society, where everyone and everything is
connected. These are some of the steps we’re taking
– I hope you enjoy reading about them.
Jan Wäreby
Senior Vice President and Head of Group
Function Sales and Marketing, Ericsson

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