The sky’s the limit for Sony Ericsson as the Xperia™ Hot Shots hit Wimbledon
Tuesday 21 June, London: The XperiaÔ Hot Shots hit London last week, ahead of the Championships at Wimbledon, with an action packed diary as tennis meets entertainment, which included a game of tennis suspended at 50 metres above the Thames!
The XperiaÔ Hot Shots are six female tennis players who are all featured in a web-based TV show played out on YouTube each week, filmed by Sony Ericsson.
Last Friday, 17 June, a selection of the XperiaÔ Hot Shots played ‘Tennis in the Sky’ alongside Heather Watson. They were all lifted into the air on a specially constructed mini-court and put on a tennis master class against local celebrities including British TV presenter Gary Lineker and UK table tennis star, Darius Knight. To complete the international field, Australian former Wimbledon winner Pat Cash umpired the matches.
During the same week (on Thursday 16 June), the XperiaÔ Hot Shots also headed to the exclusive Women’s Tennis Association Players’ Party at the salubrious Kensington Roof Gardens. There they mingled with celebrities from around the world and partied the night away before knuckling down to the serious business of winning tennis matches this week.
At the Players’ Party, lucky Bethanie Mattek-Sands revealed a unique dress created especially for her to wear at the event by Lady Gaga’s dress designer, Alex Noble. The dress was commissioned a month ago and since then Bethanie and Alex have collaborated over ideas and designs to come up with something which is truly show-stopping, in true Lady Gaga style!
British player Heather Watson was also styled for the party in a Mulberry outfit which she revealed on the red carpet.
XperiaÔ Hot Shots follows six tennis players around the world as they compete on the WTA and realize their dreams on and off court, through exclusive access to the worlds of music, film, gaming and fashion. At the end of the year, the player that has generated the most support on Facebook will win a Sony Ericsson support deal.
The competition is already in full flow with the participating tennis stars already immersing themselves in the world of entertainment in a bid to gain more ‘likes’ on their Facebook profile pages.
The six girls who make up the Xperia™ Hot Shots are: Bethanie Mattek-Sands (USA), Heather Watson (UK), Alize Cornet (France), Sabine Lisicki (Germany), Sorana Cirstea (Romania) and Dominika Cibulkova (Slovakia).
To watch all the videos so far of the Xperia™ Hot Shots go to www.youtube.com/xperiahotshots
Notes to Editors:
About Sony Ericsson:
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press
The XperiaÔ Hot Shots are six female tennis players who are all featured in a web-based TV show played out on YouTube each week, filmed by Sony Ericsson.
Last Friday, 17 June, a selection of the XperiaÔ Hot Shots played ‘Tennis in the Sky’ alongside Heather Watson. They were all lifted into the air on a specially constructed mini-court and put on a tennis master class against local celebrities including British TV presenter Gary Lineker and UK table tennis star, Darius Knight. To complete the international field, Australian former Wimbledon winner Pat Cash umpired the matches.
During the same week (on Thursday 16 June), the XperiaÔ Hot Shots also headed to the exclusive Women’s Tennis Association Players’ Party at the salubrious Kensington Roof Gardens. There they mingled with celebrities from around the world and partied the night away before knuckling down to the serious business of winning tennis matches this week.
At the Players’ Party, lucky Bethanie Mattek-Sands revealed a unique dress created especially for her to wear at the event by Lady Gaga’s dress designer, Alex Noble. The dress was commissioned a month ago and since then Bethanie and Alex have collaborated over ideas and designs to come up with something which is truly show-stopping, in true Lady Gaga style!
British player Heather Watson was also styled for the party in a Mulberry outfit which she revealed on the red carpet.
XperiaÔ Hot Shots follows six tennis players around the world as they compete on the WTA and realize their dreams on and off court, through exclusive access to the worlds of music, film, gaming and fashion. At the end of the year, the player that has generated the most support on Facebook will win a Sony Ericsson support deal.
The competition is already in full flow with the participating tennis stars already immersing themselves in the world of entertainment in a bid to gain more ‘likes’ on their Facebook profile pages.
The six girls who make up the Xperia™ Hot Shots are: Bethanie Mattek-Sands (USA), Heather Watson (UK), Alize Cornet (France), Sabine Lisicki (Germany), Sorana Cirstea (Romania) and Dominika Cibulkova (Slovakia).
To watch all the videos so far of the Xperia™ Hot Shots go to www.youtube.com/xperiahotshots
Notes to Editors:
About Sony Ericsson:
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press
Posts
No comments: