The Messenger: An Overview of the smartphone market in the first half of 2011
Group of Companies "The Messenger" has prepared its review of the smartphone market in the first half of 2011, in which her analysts note that the mobile device market continues to evolve to a greater extent at the expense of smartphones, which sales are growing faster than the usual substitution of cell phones. For 1H 2011 sales of smartphones grew by 118% over the same period last year and amounted to 2.8 million units., While sales of conventional cell phones fell 6%.
For 1H the smartphone market in monetary terms amounted to 30.7 billion rubles, which is 78% higher than last year. Average cost of a smartphone in the 1st half of 2011 amounted to 10,831 rubles, which is 19% below the cost of 1 half of 2010. Rate of decline has slowed down the average price of a smartphone and is now stabilized.
Because of its accessibility, smartphones continue to replace a conventional cellular phones. As a result of selling a half share of smartphones in 2011 in value terms in the sales of mobile devices was 18%, up 9 percentage points year-over-year. In monetary terms, as in the 1st half of 2011 on smartphones had 46%, while in 2010 they accounted for only 27% of funds (19 points).
The main players in the smartphone market continues to remain the major brands, which account for 98% of all smartphones: Nokia, Samsung, HTC, Sony Ericsson, Apple and LG.
Price segmentation is already smart for four quarters without significant changes. But with respect to the 1H 2010 increased significantly the proportion of available smart phones, the cost of 5-7.5 thousand rubles from 4% to 34% in 1st half of 2011. The basis of this price range (5-7.5 thousand rubles.) Are models of Nokia and Samsung (Nokia 5230, Nokia 5228, Nokia C5, Nokia 5250, Nokia 5530, Samsung S5250).
For 1H 2011, Nokia smartphones with the highest margin selling virtually all price segments. The exception is a segment of "more than 25 thousand rubles." Where is the undisputed leader of the iPhone from Apple.
Due to the popularity of the Android operating system are significant changes in the market, which greatly affect the manufacturers of mobile devices. For 1H 2011 the share of Android smartphones accounted for 21%, with the end of the period, the proportion of these devices was 30%. Continue to show positive dynamics of Samsung devices based on the Bada.
Ratio of players on the Russian market of Android, has changed somewhat. So in the 1st half of in-kind share, Sony Ericsson has grown by 14 percentage points over the same period last year. Samsung share increased by 3 percentage points HTC and LG have lost in sales Android 8 and 7 percentage points, respectively.
The most affordable smartphone Android in the 1st half of 2011 were presented by Samsung and LG.
For 1H the smartphone market in monetary terms amounted to 30.7 billion rubles, which is 78% higher than last year. Average cost of a smartphone in the 1st half of 2011 amounted to 10,831 rubles, which is 19% below the cost of 1 half of 2010. Rate of decline has slowed down the average price of a smartphone and is now stabilized.
Because of its accessibility, smartphones continue to replace a conventional cellular phones. As a result of selling a half share of smartphones in 2011 in value terms in the sales of mobile devices was 18%, up 9 percentage points year-over-year. In monetary terms, as in the 1st half of 2011 on smartphones had 46%, while in 2010 they accounted for only 27% of funds (19 points).
The main players in the smartphone market continues to remain the major brands, which account for 98% of all smartphones: Nokia, Samsung, HTC, Sony Ericsson, Apple and LG.
Price segmentation is already smart for four quarters without significant changes. But with respect to the 1H 2010 increased significantly the proportion of available smart phones, the cost of 5-7.5 thousand rubles from 4% to 34% in 1st half of 2011. The basis of this price range (5-7.5 thousand rubles.) Are models of Nokia and Samsung (Nokia 5230, Nokia 5228, Nokia C5, Nokia 5250, Nokia 5530, Samsung S5250).
For 1H 2011, Nokia smartphones with the highest margin selling virtually all price segments. The exception is a segment of "more than 25 thousand rubles." Where is the undisputed leader of the iPhone from Apple.
Due to the popularity of the Android operating system are significant changes in the market, which greatly affect the manufacturers of mobile devices. For 1H 2011 the share of Android smartphones accounted for 21%, with the end of the period, the proportion of these devices was 30%. Continue to show positive dynamics of Samsung devices based on the Bada.
Ratio of players on the Russian market of Android, has changed somewhat. So in the 1st half of in-kind share, Sony Ericsson has grown by 14 percentage points over the same period last year. Samsung share increased by 3 percentage points HTC and LG have lost in sales Android 8 and 7 percentage points, respectively.
The most affordable smartphone Android in the 1st half of 2011 were presented by Samsung and LG.
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