Gigaset will no longer use the brand Siemens

On October 1, 2011 became a legally independent Gigaset brand. Thus, the logo of Siemens, which was previously used as part of the brand, will no longer be used and completely withdraws from the product packaging and materials company. Over the past three years after the sale of the German concern Siemens AG controlling stake in the telecommunications unit is an independent company consistently Gigaset Communications is developing a business profile and its own brand of Gigaset. Gigaset company stand out from the group Siemens AG, which is over 160 years ago founded the division with a focus on Telephony. Now Gigaset continues the tradition of updating and development of knowledge and technical developments in this area. After separation from Siemens, and get independence and flexibility in October 2008, Gigaset rushed forward, side-selling business and concentrate entirely on its core business - DECT-phone. As an independent global company Gigaset Communications GmbH implement strategies smooth transition and transformation of the brand, for both consumers and business partners. The presence of the Siemens logo as part of the external image of the company has declined steadily, increasing attention has been given a new brand Gigaset orange.