Multiscreen Pay TV
IHS Screen Digest analyst, Ben Keen, on the challenges media companies and operators face in bringing Pay TV services to multiscreen platform beyond the set top box.
Speaking to Ericsson at the recent IBC 2011 in Amsterdam - the annual global gathering for professionals working with television entertainment and news content – Keen says there is now a fundamental trend of operators offering content as a bundled service across platforms.
“The challenge for the operators is to make the content proposition as interesting as possible,” he says. “They not only have to manage their own content, but what we call “unmanaged” content from the wider internet … and make it available in an easy-to-use way in the right mode of consumption within their managed network of devices.”
Keen also highlights the importance of listening to the voice of the consumer.
“If this is not consumer-led then nothing else will work,” he says
Speaking to Ericsson at the recent IBC 2011 in Amsterdam - the annual global gathering for professionals working with television entertainment and news content – Keen says there is now a fundamental trend of operators offering content as a bundled service across platforms.
“The challenge for the operators is to make the content proposition as interesting as possible,” he says. “They not only have to manage their own content, but what we call “unmanaged” content from the wider internet … and make it available in an easy-to-use way in the right mode of consumption within their managed network of devices.”
Keen also highlights the importance of listening to the voice of the consumer.
“If this is not consumer-led then nothing else will work,” he says
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