2 Sony Ericsson: "The smartphone is dead"
By integrating Sony Ericsson in its products and services division, Sony intends to develop its growth in the market for the convergence of content that goes beyond the use of smartphones.
"The smartphone market is dead. " Behind this statement deliberately provocative, David Mignot intends to introduce the new market trend: the convergence of content. "The smartphones will of course continue, but the era of mobile Internet is exceeded, we are entering a new era of convergence " , explains the general manager of Sony Ericsson.
The idea is to have its content on all screens of the home (and why not the company): PC, TV (connected), tablet and smartphone, or portable game console. Even better, the tablet is in the vision of the phone manufacturer, "the organizer of personal content" . That the content is stored locally or on an online service.
Demonstration in support during a presentation to the press, photos and movies stored on the smartphone was through the tablet, "drag and drop" on the TV. All in communicating through the wireless protocol DNLA ( Digital Living Network Alliance ) interoperability between different multimedia devices in a network (which, in principle , guarantees the opening of the service to other devices as the Sony / Sony Ericsson). Note however that during the demonstration, the broadcast in HD quality tended to freeze as much as to allow time to load the sequence (a phenomenon often found on the platforms of online video as long as the server either saturated or requests that the bandwidth is somewhat feeble).
Continuity of services
Behind this approach, the Japanese group wants to simplify the consumer content by ensuring continuity of services. For example, continuing on his smartphone to read a film started on TV. Nothing very innovative in terms of potential uses Sony digital but fully intends to focus its strategy of development of this multi-screens. For 2012, we should not talk about Sony-Ericsson. Following the acquisition of 50% (more than 1 billion dollars) held by Ericsson late October, the Sony-Ericsson will disappear in favor of the its new owner.
"Sony-Ericsson will be integrated with the Consumer Product Division Service Group [Sony] , confirms Philippe Citroën , CEO of Sony France, which intends to spin off accelerating the implementation of the convergence strategy of the group to meet consumer expectations who wants to access its contents everywhere. " . Strategy, particularly by the development of a service "cloud." Which is already in effect through the offerings of music, video or PlayStation Network. And is growing in 2012 in France, a digital library. Eventually, all of its services should fall on a single platform. The equivalent of an icloud (with paid services or not) clearly.
It is true that music producer (Sony BMG Music), films (Columbia Pictures / Sony Pictures Entertainment), and game publisher (Sony Computer Entertainment / PlayStation) a group of Japanese resource to deliver content while putting its hardware solutions available connectable (PC, smartphones, tablets, televisions, game consoles, including portable with Vita successor to PSP). Philippe Citroën states, however, want to maintain a partnership approach (especially with Broadcasters such as M6 and Canal Plus). "Openness is a strength of our differentiation. "
Sony Ericsson No. 3 in France in 2012
The convergence between content so central to the strategy of Sony / Sony Ericsson. A strategy shared by operators in a position to offer their subscribers from their boxes and smartphones. "The Battle of the connected home and mobile smartphone as the extension will accelerate," said David Mignot. Bouygues Telecom, in particular, is expected to launch later this year a content-sharing service with the TV from the shelf. It is true that 80% of Internet traffic should be done from smartphones in 2015 and 50 billion connected devices by 2020, operators are central to this new era of mobile content consumption. And the market would, in 2012, ready for convergence.
If the convergence in the heart of Sony's strategy, the future deceased Sony Ericsson does not continue unless its design and production of Xperia smartphones, now rich in 8 models, and new shelves. Exclusively in Android . "We are proud to have chosen Android at a time when the OS was 50% below the market , said David Mignot. But we are not bound for life to Android. We are talking to Microsoft and if it is consistent to launch Windows Phone devices, we will. " Sony Ericsson is ambitious in France where he plans to "accelerate its growth in 2012" to reach the place of No. 3 (now fourth) with 15% market share (10% in 2011) in volume. No, the smartphone is definitely not dead.
"The smartphone market is dead. " Behind this statement deliberately provocative, David Mignot intends to introduce the new market trend: the convergence of content. "The smartphones will of course continue, but the era of mobile Internet is exceeded, we are entering a new era of convergence " , explains the general manager of Sony Ericsson.
The idea is to have its content on all screens of the home (and why not the company): PC, TV (connected), tablet and smartphone, or portable game console. Even better, the tablet is in the vision of the phone manufacturer, "the organizer of personal content" . That the content is stored locally or on an online service.
Demonstration in support during a presentation to the press, photos and movies stored on the smartphone was through the tablet, "drag and drop" on the TV. All in communicating through the wireless protocol DNLA ( Digital Living Network Alliance ) interoperability between different multimedia devices in a network (which, in principle , guarantees the opening of the service to other devices as the Sony / Sony Ericsson). Note however that during the demonstration, the broadcast in HD quality tended to freeze as much as to allow time to load the sequence (a phenomenon often found on the platforms of online video as long as the server either saturated or requests that the bandwidth is somewhat feeble).
Continuity of services
Behind this approach, the Japanese group wants to simplify the consumer content by ensuring continuity of services. For example, continuing on his smartphone to read a film started on TV. Nothing very innovative in terms of potential uses Sony digital but fully intends to focus its strategy of development of this multi-screens. For 2012, we should not talk about Sony-Ericsson. Following the acquisition of 50% (more than 1 billion dollars) held by Ericsson late October, the Sony-Ericsson will disappear in favor of the its new owner.
"Sony-Ericsson will be integrated with the Consumer Product Division Service Group [Sony] , confirms Philippe Citroën , CEO of Sony France, which intends to spin off accelerating the implementation of the convergence strategy of the group to meet consumer expectations who wants to access its contents everywhere. " . Strategy, particularly by the development of a service "cloud." Which is already in effect through the offerings of music, video or PlayStation Network. And is growing in 2012 in France, a digital library. Eventually, all of its services should fall on a single platform. The equivalent of an icloud (with paid services or not) clearly.
It is true that music producer (Sony BMG Music), films (Columbia Pictures / Sony Pictures Entertainment), and game publisher (Sony Computer Entertainment / PlayStation) a group of Japanese resource to deliver content while putting its hardware solutions available connectable (PC, smartphones, tablets, televisions, game consoles, including portable with Vita successor to PSP). Philippe Citroën states, however, want to maintain a partnership approach (especially with Broadcasters such as M6 and Canal Plus). "Openness is a strength of our differentiation. "
Sony Ericsson No. 3 in France in 2012
The convergence between content so central to the strategy of Sony / Sony Ericsson. A strategy shared by operators in a position to offer their subscribers from their boxes and smartphones. "The Battle of the connected home and mobile smartphone as the extension will accelerate," said David Mignot. Bouygues Telecom, in particular, is expected to launch later this year a content-sharing service with the TV from the shelf. It is true that 80% of Internet traffic should be done from smartphones in 2015 and 50 billion connected devices by 2020, operators are central to this new era of mobile content consumption. And the market would, in 2012, ready for convergence.
If the convergence in the heart of Sony's strategy, the future deceased Sony Ericsson does not continue unless its design and production of Xperia smartphones, now rich in 8 models, and new shelves. Exclusively in Android . "We are proud to have chosen Android at a time when the OS was 50% below the market , said David Mignot. But we are not bound for life to Android. We are talking to Microsoft and if it is consistent to launch Windows Phone devices, we will. " Sony Ericsson is ambitious in France where he plans to "accelerate its growth in 2012" to reach the place of No. 3 (now fourth) with 15% market share (10% in 2011) in volume. No, the smartphone is definitely not dead.
Posts
No comments: