Ericsson at the 2012 International CES

Ericsson hosting Entertainment Matters seminars with high-profile entertainment industry executives January 10th at 1:30pm N258
President and CEO Hans Vestberg to give keynote January 11, 1pm at the Venetian
Ericsson exhibiting at Las Vegas Convention Center Central Hall Booth #13638
Connected devices in an all-communicating world will take to the stage at the world's largest gathering of consumer electronics enthusiasts and businesspeople in Las Vegas, when Ericsson (NASDAQ:ERIC) President and CEO Hans Vestberg delivers a keynote address to the Consumer Electronics Show (CES).

In addition, Ericsson will present the Entertainment Matters program Entertainment Everywhere, The Reinvention of an Industry at CES, inviting headliners from the entertainment business to discuss changing business models brought on by mobility and broadband.

Vestberg will emphasize the opportunities that arise when all consumer devices can communicate, and give examples of business potential in industries beyond telecoms.

In addition, new research from Ericsson ConsumerLab offers insights on communication habits of young people between the ages of 13-17. Their behavior has important implications for the future of devices and technology.

At Entertainment Matters, Ericsson has invited speakers from Warner Bros. Television, Sony Music, Pandora and ad Tech. The three sessions aim to spur discussions on how mobility and connectivity are changing the future of entertainment.

Schedule and relevant locations:

Ericsson CEO Hans Vestberg's Keynote Address
The Venetian, Palazzo Ballroom
Wednesday, January 11, 1:00 p.m. PST. A live webcast of the keynote will be available at www.cesweb.org

The Reinvention of an Industry: Entertainment Everywhere
Las Vegas Convention Center North Hall N258
Tuesday, January 10, 1:00-5:00 p.m. PST

Ericsson booth at CES
Las Vegas Convention Center Central Hall Booth #13638
Tuesday-Friday, January 10-13

Demos

Connected Tree

Our "Twittering Tree" senses changes in the electromagnetic field around it as people pass, and sends Tweets that reflect its mood directly to its Twitter account, ConnectedTree. This tree also reacts to people's presence and movements by playing music, speaking and turning on and off lights.

Social Web of Things

Social Web of Things from Ericsson Research shows that people in general find it hard to relate to technical networks and do not feel comfortable managing them. Instead we should set up the internet of things like a human network. We have a relationship with our things, and our things have relationships with each other. We are providing a glimpse of a possible future beyond the internet of things. What is about to happen is that things will have 'friends' - and post messages, follow news feeds, and even chat with other things and/or friends.

Connected Healthcare

Envision how real-time connectivity can change an entire industry. In healthcare, for example, providers can use the existing networks to provide live interactive video between a visiting nurse and a doctor who can use voice, video and file transfer solutions to improve patient care.  Our demonstration will show how these services can be used focusing on Ericsson's solution integration capabilities.

And more.

Notes to editors:

Video: Hans Vestberg excited to come to CES

Ericsson at Consumer Electronics Show 2012

Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

About Ericsson

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

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