Beautifully designed high capacity portable charger with built-in retractable cords that will power an iPad, iPhone, Android & more

Engadget- "Bring your gadgets back to life"

GigaOM- "A mobile charging solution that can top off multiple devices would be very useful"

Mashable- "POP is a lot of bang for the buck"

PandoDaily- "Say Goodbye to Ugly Portable Phone Chargers"

Also seen in Business Insider, BiteMyApple, GameZone, MakerBot Blog, Ubergizmo, socalTECH, Shapeways Blog

POP – Power Where You Need It

The batteries in our mobile devices have not been able to keep up with the increased usage.  As a result, we often find ourselves looking for places to charge.  But many times, convenience and charging do not go hand in hand. At the Edison Junior Design Laboratory, we developed the perfect solution to this problem.  POP, aka "Portable Power", is a rechargeable portable battery with retractable cord reels for simultaneously charging multiple devices.  Don't be restricted by outlets or ugly chargers; with POP you are free to explore the vast world we live in, while remaining connected to it.

http://www.kickstarter.com/projects/siminoff/pop-the-intersection-of-charging-and-design