Amazon Kindle Press Conference — September 6, 2012

Jeff Bezos unveils the all-new Kindle Family in Santa Monica, CA. Kindle Fire HD and Kindle Paperwhite are each in a class by themselves when it comes to hardware—there's nothing better. But the real magic is that they are also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability and standard-setting customer service, we hope people will agree these are the best tablets and e-readers anywhere, at any price.