BlackBerry App World Web Storefront is now BlackBerry World

Hey #TeamBlackBerry, if you were up at the wee hours of the morning today, you may have noticed a change to the BlackBerry App World web store. It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.

As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps – it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it — just like that.

The change will happen on the web storefront first and will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks. (NOTE: Please be aware it may take up to 24 hours for the changes to appear.)

If you’re asking “what about the BlackBerry World conference?” – worry not, the BlackBerry World conference isn’t going anywhere. Renamed the BlackBerry Live conference, we’ll be on the ground May 14-16 in Orlando, Florida to celebrate all things BlackBerry 10.

A few sneak peeks into what BlackBerry Live will bring this year:

BlackBerry 10 platform demonstrations
Meet the BlackBerry leaders behind BlackBerry 10
Hear what’s next for BlackBerry
And more!
Check out Luke’s post on the Inside BlackBerry for Business Blog for more information.