Hit song in the making: Avicii and Ericsson join forces

Ash Pournouri, Founder of At Night Management, and Grammy-nominated producer speaks about how Ericsson and the DJ and producer Avicii have joined forces with a view to creating the world’s first “crowdsourced” hit song.

A clear demonstration of how the Networked Society enables cooperation and business innovation, the project involves Avicii’s fans sending him sound samples over the internet. The DJ will use these to create the bassline, effects, melody, rhythm and vocals on an original song, which will then be released on February 26.